Global Webtoons Market 2025 by Company, Regions, Type and Application, Forecast to 2031

According to our (Global Info Research) latest study, the global Webtoons market size was valued at US$ 4211 million in 2024 and is forecast to a readjusted size of USD 5601 million by 2031 with a CAGR of 5.4% during review period.

A Webtoon is a type of online comic where each chapter is published as a single, vertical strip. They typically have Full Color artwork. Webtoons first originated in Korea and have since spread to other Asian and Western countries.

Global key players of webtoons include Kakao and Naver. The top two players hold a share about 40%. Asia is the largest market, with a share about 77%. In terms of product type, subscription based is the largest segment, with a share about 67%. And in terms of application, the largest application is mobile phone, with a share about 87%.

The webtoon market is experiencing rapid growth, driven by increasing global demand for digital content and the rising popularity of webtoons across platforms and demographics. Key trends include the globalization of webtoon content, as creators and publishers expand beyond South Korea into North America, Europe, and Southeast Asia, tapping into new audiences. The rise of mobile-first content consumption has also fueled the growth of webtoons, with users favoring the vertical-scroll format optimized for smartphones. Monetization models, such as microtransactions, subscription services, and ad-based revenues, are becoming more sophisticated, offering creators more ways to generate income. Additionally, the adaptation of webtoons into TV series, movies, and games is on the rise, further increasing their cultural and commercial impact. AI-driven tools for automated translations and personalized recommendations are also shaping the future of the market, enhancing user experiences and enabling easier access to diverse content.

This report is a detailed and comprehensive analysis for global Webtoons market. Both quantitative and qualitative analyses are presented by company, by region & country, by Type and by Application. As the market is constantly changing, this report explores the competition, supply and demand trends, as well as key factors that contribute to its changing demands across many markets. Company profiles and product examples of selected competitors, along with market share estimates of some of the selected leaders for the year 2025, are provided.

Key Features:

Global Webtoons market size and forecasts, in consumption value ($ Million), 2020-2031

Global Webtoons market size and forecasts by region and country, in consumption value ($ Million), 2020-2031

Global Webtoons market size and forecasts, by Type and by Application, in consumption value ($ Million), 2020-2031

Global Webtoons market shares of main players, in revenue ($ Million), 2020-2025

The Primary Objectives in This Report Are:

To determine the size of the total market opportunity of global and key countries

To assess the growth potential for Webtoons

To forecast future growth in each product and end-use market

To assess competitive factors affecting the marketplace

This report profiles key players in the global Webtoons market based on the following parameters - company overview, revenue, gross margin, product portfolio, geographical presence, and key developments. Key companies covered as a part of this study include Naver, Kakao, Comico (NHN), KidariStudio, Ridibooks (RIDI Corp), Tencent, Webcomics (SideWalk Group), Tappytoon, Kuaikan, Izneo Webtoon, etc.

This report also provides key insights about market drivers, restraints, opportunities, new product launches or approvals.

Market segmentation

Webtoons market is split by Type and by Application. For the period 2020-2031, the growth among segments provides accurate calculations and forecasts for Consumption Value by Type and by Application. This analysis can help you expand your business by targeting qualified niche markets.

Market segment by Type
Subscription Based
Advertisement Based

Market segment by Application
Mobile Phone
PC/Notebook
Tablet Computer
Others

Market segment by players, this report covers
Naver
Kakao
Comico (NHN)
KidariStudio
Ridibooks (RIDI Corp)
Tencent
Webcomics (SideWalk Group)
Tappytoon
Kuaikan
Izneo Webtoon
Toomics (Terapin Studios)
MangaToon
Webtoon Factory
Amazia
Manman Manhua
Mr Blue
Dongman Entertainment
Bilibili Comics
ToryComics
TOPCO
Stela
Graphite

Market segment by regions, regional analysis covers

North America (United States, Canada and Mexico)

Europe (Germany, France, UK, Russia, Italy and Rest of Europe)

Asia-Pacific (China, Japan, South Korea, India, Southeast Asia and Rest of Asia-Pacific)

South America (Brazil, Rest of South America)

Middle East & Africa (Turkey, Saudi Arabia, UAE, Rest of Middle East & Africa)

The content of the study subjects, includes a total of 13 chapters:

Chapter 1, to describe Webtoons product scope, market overview, market estimation caveats and base year.

Chapter 2, to profile the top players of Webtoons, with revenue, gross margin, and global market share of Webtoons from 2020 to 2025.

Chapter 3, the Webtoons competitive situation, revenue, and global market share of top players are analyzed emphatically by landscape contrast.

Chapter 4 and 5, to segment the market size by Type and by Application, with consumption value and growth rate by Type, by Application, from 2020 to 2031

Chapter 6, 7, 8, 9, and 10, to break the market size data at the country level, with revenue and market share for key countries in the world, from 2020 to 2025.and Webtoons market forecast, by regions, by Type and by Application, with consumption value, from 2026 to 2031.

Chapter 11, market dynamics, drivers, restraints, trends, Porters Five Forces analysis.

Chapter 12, the key raw materials and key suppliers, and industry chain of Webtoons.

Chapter 13, to describe Webtoons research findings and conclusion.