Global UTV (Utility Terrain Vehicle) Market 2025 by Manufacturers, Regions, Type and Application, Forecast to 2031

According to our (Global Info Research) latest study, the global UTV (Utility Terrain Vehicle) market size was valued at US$ 5249 million in 2024 and is forecast to a readjusted size of USD 6978 million by 2031 with a CAGR of 4.2% during review period.

UTV, namely Utility Terrain Vehicle, is defined as a vehicle:

-Designed for operation off of the highway

-Suspended on four or more low pressure or non-pneumatic tires

-Has a steering wheel for steering control

-Have one seat to accommodate a driver and one or more passenger sitting

For industry structure analysis, the UTV (Utility Terrain Vehicle) industry is concentrated. These manufacturers range from large multinational corporations to small privately owned companies compete in this industry. The top five producers include Polaris, John Deere, Kawasaki, Yamaha Motor and Kubota, ​account for about 80 % of the revenue market. Regionally, United States is the biggest sales value area, also the leader in the whole UTV (Utility Terrain Vehicle) industry.

North America occupied 72% of the sales market. It is followed by Europe and Asia-Pacific, which respectively account for around 15% and 5% of the global total industry. Other countries have a smaller amount of sales.

This report is a detailed and comprehensive analysis for global UTV (Utility Terrain Vehicle) market. Both quantitative and qualitative analyses are presented by manufacturers, by region & country, by Displacement (CC) and by Application. As the market is constantly changing, this report explores the competition, supply and demand trends, as well as key factors that contribute to its changing demands across many markets. Company profiles and product examples of selected competitors, along with market share estimates of some of the selected leaders for the year 2025, are provided.

Key Features:

Global UTV (Utility Terrain Vehicle) market size and forecasts, in consumption value ($ Million), sales quantity (Units), and average selling prices (K USD/Unit), 2020-2031

Global UTV (Utility Terrain Vehicle) market size and forecasts by region and country, in consumption value ($ Million), sales quantity (Units), and average selling prices (K USD/Unit), 2020-2031

Global UTV (Utility Terrain Vehicle) market size and forecasts, by Displacement (CC) and by Application, in consumption value ($ Million), sales quantity (Units), and average selling prices (K USD/Unit), 2020-2031

Global UTV (Utility Terrain Vehicle) market shares of main players, shipments in revenue ($ Million), sales quantity (Units), and ASP (K USD/Unit), 2020-2025

The Primary Objectives in This Report Are:

To determine the size of the total market opportunity of global and key countries

To assess the growth potential for UTV (Utility Terrain Vehicle)

To forecast future growth in each product and end-use market

To assess competitive factors affecting the marketplace

This report profiles key players in the global UTV (Utility Terrain Vehicle) market based on the following parameters - company overview, sales quantity, revenue, price, gross margin, product portfolio, geographical presence, and key developments. Key companies covered as a part of this study include Polaris, John Deere, Kawasaki, Yamaha Motor, Kubota, Arctic Cat, Honda, BRP, KYMCO, HSUN Motor, etc.

This report also provides key insights about market drivers, restraints, opportunities, new product launches or approvals.

Market Segmentation

UTV (Utility Terrain Vehicle) market is split by Displacement (CC) and by Application. For the period 2020-2031, the growth among segments provides accurate calculations and forecasts for consumption value by Displacement (CC), and by Application in terms of volume and value. This analysis can help you expand your business by targeting qualified niche markets.

Market segment by Displacement (CC)
Below 400
400-800
Above 800

Market segment by Application
Work UTV
Sport UTV
Others

Major players covered
Polaris
John Deere
Kawasaki
Yamaha Motor
Kubota
Arctic Cat
Honda
BRP
KYMCO
HSUN Motor
CFMOTO
Linhai Group

Market segment by region, regional analysis covers

North America (United States, Canada, and Mexico)

Europe (Germany, France, United Kingdom, Russia, Italy, and Rest of Europe)

Asia-Pacific (China, Japan, Korea, India, Southeast Asia, and Australia)

South America (Brazil, Argentina, Colombia, and Rest of South America)

Middle East & Africa (Saudi Arabia, UAE, Egypt, South Africa, and Rest of Middle East & Africa)

The content of the study subjects, includes a total of 15 chapters:

Chapter 1, to describe UTV (Utility Terrain Vehicle) product scope, market overview, market estimation caveats and base year.

Chapter 2, to profile the top manufacturers of UTV (Utility Terrain Vehicle), with price, sales quantity, revenue, and global market share of UTV (Utility Terrain Vehicle) from 2020 to 2025.

Chapter 3, the UTV (Utility Terrain Vehicle) competitive situation, sales quantity, revenue, and global market share of top manufacturers are analyzed emphatically by landscape contrast.

Chapter 4, the UTV (Utility Terrain Vehicle) breakdown data are shown at the regional level, to show the sales quantity, consumption value, and growth by regions, from 2020 to 2031.

Chapter 5 and 6, to segment the sales by Displacement (CC) and by Application, with sales market share and growth rate by Displacement (CC), by Application, from 2020 to 2031.

Chapter 7, 8, 9, 10 and 11, to break the sales data at the country level, with sales quantity, consumption value, and market share for key countries in the world, from 2020 to 2025.and UTV (Utility Terrain Vehicle) market forecast, by regions, by Displacement (CC), and by Application, with sales and revenue, from 2026 to 2031.

Chapter 12, market dynamics, drivers, restraints, trends, and Porters Five Forces analysis.

Chapter 13, the key raw materials and key suppliers, and industry chain of UTV (Utility Terrain Vehicle).

Chapter 14 and 15, to describe UTV (Utility Terrain Vehicle) sales channel, distributors, customers, research findings and conclusion.