Global Trade Promotion Management and Optimization Solution Market 2024 by Company, Regions, Type and Application, Forecast to 2030

Global Trade Promotion Management and Optimization Solution Market 2024 by Company, Regions, Type and Application, Forecast to 2030

Trade Promotion Management (TPM) typically refers to one or more software applications that assist companies in managing their complex trade promotion activity. Trade Promotion Management is a challenge faced by most CPG/FMCG companies around the globe. Consumer goods companies spend substantial amounts of time and money—25 percent of revenue, according to research—on promotions with retailers designed to boost revenue or increase/protect market share (or both).

Trade Promotion Optimization (TPO) is the process of utilizing integrated goals, factoring in promotion (e.g. price, duration) and supply constraints, and predictive analytics to create continuously improving trade promotion strategies and results. TPO requirements include:

Aggregate volume planning and predictive modeling (V, S, P)

Fund allocation predictive modeling and optimization

Account team event and calendar predictive modeling and optimization

Post-event causal decomposition and performance reporting

Applied learnings, course correction, and continuous improvement

Collectively, The both are referred to as "trade promotion execution" (TPx). The solutions in the market are currently offered either separately or as part of a combined package, and to date, have largely been used to deliver promotional activity in brick-and-mortar locations.

According to our (Global Info Research) latest study, the global Trade Promotion Management and Optimization Solution market size was valued at US$ 608 million in 2023 and is forecast to a readjusted size of USD 974 million by 2030 with a CAGR of 7.0% during review period.

Global key players of Trade Promotion Management and Optimization Solution include SAP, Wipro, Blacksmith Applications, IRI Worldwide, AFS Technologies, RI and Accenture, etc. Top five players occupy for a share about 36%. Americas is the largest market, with a share about 46%, followed by Europe and.APAC In terms of product, Cloud-Based is the largest segment, with a share over 59%. In terms of application, CPG, Retail and E-Commerce is the largest market, with a share over 62%.

This report is a detailed and comprehensive analysis for global Trade Promotion Management and Optimization Solution market. Both quantitative and qualitative analyses are presented by company, by region & country, by Type and by Application. As the market is constantly changing, this report explores the competition, supply and demand trends, as well as key factors that contribute to its changing demands across many markets. Company profiles and product examples of selected competitors, along with market share estimates of some of the selected leaders for the year 2024, are provided.

Key Features:

Global Trade Promotion Management and Optimization Solution market size and forecasts, in consumption value ($ Million), 2019-2030

Global Trade Promotion Management and Optimization Solution market size and forecasts by region and country, in consumption value ($ Million), 2019-2030

Global Trade Promotion Management and Optimization Solution market size and forecasts, by Type and by Application, in consumption value ($ Million), 2019-2030

Global Trade Promotion Management and Optimization Solution market shares of main players, in revenue ($ Million), 2019-2024

The Primary Objectives in This Report Are:

To determine the size of the total market opportunity of global and key countries

To assess the growth potential for Trade Promotion Management and Optimization Solution

To forecast future growth in each product and end-use market

To assess competitive factors affecting the marketplace

This report profiles key players in the global Trade Promotion Management and Optimization Solution market based on the following parameters - company overview, revenue, gross margin, product portfolio, geographical presence, and key developments. Key companies covered as a part of this study include Blueshift, Oracle, McKinsey & Company, TABS Analytics, IRI Worldwide, AFS Technologies, RI, Blacksmith Applications, UpClear, Acumen Commercial Insights, etc.

This report also provides key insights about market drivers, restraints, opportunities, new product launches or approvals.

Market segmentation

Trade Promotion Management and Optimization Solution market is split by Type and by Application. For the period 2019-2030, the growth among segments provides accurate calculations and forecasts for Consumption Value by Type and by Application. This analysis can help you expand your business by targeting qualified niche markets.

Market segmentation

Trade Promotion Management and Optimization Solution market is split by Type and by Application. For the period 2018-2029, the growth among segments provides accurate calculations and forecasts for Consumption Value by Type and by Application. This analysis can help you expand your business by targeting qualified niche markets.

Market segment by Type
Cloud-Based
On-Premises

Market segment by Application
CPG, Retail and E-Commerce
Food Service
Media and Publishing
Others

Market segment by players, this report covers
Blueshift
Oracle
McKinsey & Company
TABS Analytics
IRI Worldwide
AFS Technologies
RI
Blacksmith Applications
UpClear
Acumen Commercial Insights
Anaplan
CPGToolBox
SAP
Wipro
Accenture

Market segment by regions, regional analysis covers

North America (United States, Canada and Mexico)

Europe (Germany, France, UK, Russia, Italy and Rest of Europe)

Asia-Pacific (China, Japan, South Korea, India, Southeast Asia and Rest of Asia-Pacific)

South America (Brazil, Rest of South America)

Middle East & Africa (Turkey, Saudi Arabia, UAE, Rest of Middle East & Africa)

The content of the study subjects, includes a total of 13 chapters:

Chapter 1, to describe Trade Promotion Management and Optimization Solution product scope, market overview, market estimation caveats and base year.

Chapter 2, to profile the top players of Trade Promotion Management and Optimization Solution, with revenue, gross margin, and global market share of Trade Promotion Management and Optimization Solution from 2019 to 2024.

Chapter 3, the Trade Promotion Management and Optimization Solution competitive situation, revenue, and global market share of top players are analyzed emphatically by landscape contrast.

Chapter 4 and 5, to segment the market size by Type and by Application, with consumption value and growth rate by Type, by Application, from 2019 to 2030.

Chapter 6, 7, 8, 9, and 10, to break the market size data at the country level, with revenue and market share for key countries in the world, from 2019 to 2024.and Trade Promotion Management and Optimization Solution market forecast, by regions, by Type and by Application, with consumption value, from 2024 to 2030.

Chapter 11, market dynamics, drivers, restraints, trends, Porters Five Forces analysis.

Chapter 12, the key raw materials and key suppliers, and industry chain of Trade Promotion Management and Optimization Solution.

Chapter 13, to describe Trade Promotion Management and Optimization Solution research findings and conclusion.