Global Tequila Market 2025 by Manufacturers, Regions, Type and Application, Forecast to 2031

According to our (Global Info Research) latest study, the global Tequila market size was valued at US$ 6584 million in 2024 and is forecast to a readjusted size of USD 9159 million by 2031 with a CAGR of 4.9% during review period.

Tequila is a distilled beverage made from the blue agave plant, primarily in the area surrounding the city of Tequila 65 km (40 mi) northwest of Guadalajara, and in the Jaliscan Highlands (Los Altos de Jalisco) of the central western Mexican state of Jalisco. Like mezcal, tequila is also made from the agave plant and originates from the same regions of Mexico. The distinction is that tequila is made only from blue agave and they are prepared in different ways. Tequila is commonly served neat in Mexico and as a shot with salt and lime around the world.

Global Tequila key players include Jose Cuervo, Sauza, Patrón, etc. Global top three manufacturers hold a share over 35%.

North America is the largest market, with a share about 80%, followed by Europe and Japan, both have a share over 5 percent.

This report is a detailed and comprehensive analysis for global Tequila market. Both quantitative and qualitative analyses are presented by manufacturers, by region & country, by Type and by Application. As the market is constantly changing, this report explores the competition, supply and demand trends, as well as key factors that contribute to its changing demands across many markets. Company profiles and product examples of selected competitors, along with market share estimates of some of the selected leaders for the year 2025, are provided.

Key Features:

Global Tequila market size and forecasts, in consumption value ($ Million), sales quantity (M L), and average selling prices (US$/L), 2020-2031

Global Tequila market size and forecasts by region and country, in consumption value ($ Million), sales quantity (M L), and average selling prices (US$/L), 2020-2031

Global Tequila market size and forecasts, by Type and by Application, in consumption value ($ Million), sales quantity (M L), and average selling prices (US$/L), 2020-2031

Global Tequila market shares of main players, shipments in revenue ($ Million), sales quantity (M L), and ASP (US$/L), 2020-2025

The Primary Objectives in This Report Are:

To determine the size of the total market opportunity of global and key countries

To assess the growth potential for Tequila

To forecast future growth in each product and end-use market

To assess competitive factors affecting the marketplace

This report profiles key players in the global Tequila market based on the following parameters - company overview, sales quantity, revenue, price, gross margin, product portfolio, geographical presence, and key developments. Key companies covered as a part of this study include Jose Cuervo, Sauza, Patrón, Juarez, 1800 Tequila, El Jimador Family, Don Julio, Familia Camarena Tequila, Herradura, Zarco, etc.

This report also provides key insights about market drivers, restraints, opportunities, new product launches or approvals.

Market Segmentation

Tequila market is split by Type and by Application. For the period 2020-2031, the growth among segments provides accurate calculations and forecasts for consumption value by Type, and by Application in terms of volume and value. This analysis can help you expand your business by targeting qualified niche markets.

Market segment by Type
100% Tequila
Mixto Tequila

Market segment by Application
Entertainment Parties and Bars
Family Drinking
Corporate Hospitality
Others

Major players covered
Jose Cuervo
Sauza
Patrón
Juarez
1800 Tequila
El Jimador Family
Don Julio
Familia Camarena Tequila
Herradura
Zarco
Cazadores
Cabo Tequila
Milagro
Margaritaville
Clase Azul
Avion Tequila
1921 Tequila
4 Copas
Corzo
El Agave Artesanal
Tequila Arette
Don Eduardo
Agave Dos Mil
Aha Toro
Buen Amigo
Campo Azul
Cascahuin Distillery
Compañia Tequilera de Arandas
Centinela
Hacienda La Capilla

Market segment by region, regional analysis covers

North America (United States, Canada, and Mexico)

Europe (Germany, France, United Kingdom, Russia, Italy, and Rest of Europe)

Asia-Pacific (China, Japan, Korea, India, Southeast Asia, and Australia)

South America (Brazil, Argentina, Colombia, and Rest of South America)

Middle East & Africa (Saudi Arabia, UAE, Egypt, South Africa, and Rest of Middle East & Africa)

The content of the study subjects, includes a total of 15 chapters:

Chapter 1, to describe Tequila product scope, market overview, market estimation caveats and base year.

Chapter 2, to profile the top manufacturers of Tequila, with price, sales quantity, revenue, and global market share of Tequila from 2020 to 2025.

Chapter 3, the Tequila competitive situation, sales quantity, revenue, and global market share of top manufacturers are analyzed emphatically by landscape contrast.

Chapter 4, the Tequila breakdown data are shown at the regional level, to show the sales quantity, consumption value, and growth by regions, from 2020 to 2031.

Chapter 5 and 6, to segment the sales by Type and by Application, with sales market share and growth rate by Type, by Application, from 2020 to 2031.

Chapter 7, 8, 9, 10 and 11, to break the sales data at the country level, with sales quantity, consumption value, and market share for key countries in the world, from 2020 to 2025.and Tequila market forecast, by regions, by Type, and by Application, with sales and revenue, from 2026 to 2031.

Chapter 12, market dynamics, drivers, restraints, trends, and Porters Five Forces analysis.

Chapter 13, the key raw materials and key suppliers, and industry chain of Tequila.

Chapter 14 and 15, to describe Tequila sales channel, distributors, customers, research findings and conclusion.