Global Televisions Market 2025 by Manufacturers, Regions, Type and Application, Forecast to 2031

According to our (Global Info Research) latest study, the global Televisions market size was valued at US$ 130690 million in 2024 and is forecast to a readjusted size of USD 153420 million by 2031 with a CAGR of 2.3% during review period.

Television (TV), sometimes shortened to tele or telly, is a telecommunication medium used for transmitting moving images in monochrome (black and white), or in color, and in two or three dimensions and sound. The term can refer to a television set, a television show, or the medium of television transmission.

Samsung, TCL and LG are the top 3 manufacturters of Televisions, with about 47% market shares.

The driving factors of the TV market are complex and diverse, involving technological progress, changes in consumer demand, market competition, policies and regulations, and coordinated development of the industrial chain. The following is a detailed analysis of these driving factors:

Technological progress

Technological progress is the core driving force for the development of the TV market. With the continuous innovation in display technology, projection technology, image processing technology and other fields, the picture quality, color, contrast and other aspects of TV products have been significantly improved, providing users with a more realistic visual experience. For example, the continuous development and iteration of new display technologies such as OLED, QD-OLED, Mini LED, quantum dots and laser TV have brought the picture quality of TV products to a new height, and can also integrate more new functions, such as ultra-high-definition picture quality, HDR, high refresh rate, etc., to meet consumers' ever-increasing requirements for TV products.

Changes in consumer demand

Changes in consumer demand are also an important factor driving the development of the TV market. With the improvement of the quality of life, consumers' demand for TV products is also changing. In addition to the basic audio-visual experience, consumers are beginning to pay more attention to the intelligence, customization, and environmental protection performance of products. They pursue a clearer and smoother audio-visual experience, as well as a more convenient and intelligent operation method. Therefore, color TV companies need to continuously carry out technological innovation and product upgrades to meet the diverse needs of consumers.

Market competition pattern

The impact of changes in the market competition pattern on the TV market cannot be ignored. The color TV industry is highly competitive, and major well-known brands are competing fiercely in the market. Brand influence, product reputation, after-sales service and other aspects will affect consumer purchasing decisions. Therefore, companies need to establish a strong brand image, improve product quality and after-sales service level to gain market share. At the same time, companies also need to pay attention to the dynamics of competitors and adjust market strategies in a timely manner to maintain competitive advantages.

Policies and regulations

The impact of policies and regulations on the TV market is mainly reflected in industry standards and entry barriers, tax policies and environmental protection policies. The industry standards and entry barriers issued by the government will directly affect the production and operation of enterprises. Enterprises need to comply with relevant laws and regulations, improve product quality, and ensure that products meet standard requirements. Tax policies have a direct impact on corporate profitability and cost structure. Color TV companies need to pay close attention to changes in tax policies, rationally plan tax planning, and reduce tax pressure. In addition, with the increasing requirements for environmental protection, color TV companies need to pay attention to changes in environmental protection policies, promote clean production, reduce environmental pollution, and enhance corporate image and sustainable development capabilities.

Coordinated development of the industrial chain

Coordinated development of the industrial chain is an important measure to promote the healthy development of the TV market. The industrial chain covers multiple links such as panels, chips, display technology, design and manufacturing, and each link is closely connected. Enterprises need to adjust the supply chain layout in a timely manner, strengthen partnerships, and achieve coordinated development of the industrial chain. By integrating resources and optimizing collaboration, the overall competitiveness and profitability of the industry can be improved. For example, measures such as establishing a stable raw material supply system, strengthening supplier management, optimizing production processes, and strengthening quality management can all help improve the overall efficiency of the industrial chain.

This report is a detailed and comprehensive analysis for global Televisions market. Both quantitative and qualitative analyses are presented by manufacturers, by region & country, by Size and by Application. As the market is constantly changing, this report explores the competition, supply and demand trends, as well as key factors that contribute to its changing demands across many markets. Company profiles and product examples of selected competitors, along with market share estimates of some of the selected leaders for the year 2025, are provided.

Key Features:

Global Televisions market size and forecasts, in consumption value ($ Million), sales quantity (K Units), and average selling prices (USD/Unit), 2020-2031

Global Televisions market size and forecasts by region and country, in consumption value ($ Million), sales quantity (K Units), and average selling prices (USD/Unit), 2020-2031

Global Televisions market size and forecasts, by Size and by Application, in consumption value ($ Million), sales quantity (K Units), and average selling prices (USD/Unit), 2020-2031

Global Televisions market shares of main players, shipments in revenue ($ Million), sales quantity (K Units), and ASP (USD/Unit), 2020-2025

The Primary Objectives in This Report Are:

To determine the size of the total market opportunity of global and key countries

To assess the growth potential for Televisions

To forecast future growth in each product and end-use market

To assess competitive factors affecting the marketplace

This report profiles key players in the global Televisions market based on the following parameters - company overview, sales quantity, revenue, price, gross margin, product portfolio, geographical presence, and key developments. Key companies covered as a part of this study include Samsung, TCL, LG, Hisense, Skyworth, Sony, Phillips+AOC, Xiaomi, Sharp, Panasonic, etc.

This report also provides key insights about market drivers, restraints, opportunities, new product launches or approvals.

Market Segmentation

Televisions market is split by Size and by Application. For the period 2020-2031, the growth among segments provides accurate calculations and forecasts for consumption value by Size, and by Application in terms of volume and value. This analysis can help you expand your business by targeting qualified niche markets.

Market segment by Size
Under 40 Inches
40-50 Inches
51-60 Inches
61-70 Inches
Above 70 Inches

Market segment by Application
Residential
Commercial

Major players covered
Samsung
TCL
LG
Hisense
Skyworth
Sony
Phillips+AOC
Xiaomi
Sharp
Panasonic
Changhong
Haier
Vizio
Konka
Funai

Market segment by region, regional analysis covers

North America (United States, Canada, and Mexico)

Europe (Germany, France, United Kingdom, Russia, Italy, and Rest of Europe)

Asia-Pacific (China, Japan, Korea, India, Southeast Asia, and Australia)

South America (Brazil, Argentina, Colombia, and Rest of South America)

Middle East & Africa (Saudi Arabia, UAE, Egypt, South Africa, and Rest of Middle East & Africa)

The content of the study subjects, includes a total of 15 chapters:

Chapter 1, to describe Televisions product scope, market overview, market estimation caveats and base year.

Chapter 2, to profile the top manufacturers of Televisions, with price, sales quantity, revenue, and global market share of Televisions from 2020 to 2025.

Chapter 3, the Televisions competitive situation, sales quantity, revenue, and global market share of top manufacturers are analyzed emphatically by landscape contrast.

Chapter 4, the Televisions breakdown data are shown at the regional level, to show the sales quantity, consumption value, and growth by regions, from 2020 to 2031.

Chapter 5 and 6, to segment the sales by Size and by Application, with sales market share and growth rate by Size, by Application, from 2020 to 2031.

Chapter 7, 8, 9, 10 and 11, to break the sales data at the country level, with sales quantity, consumption value, and market share for key countries in the world, from 2020 to 2025.and Televisions market forecast, by regions, by Size, and by Application, with sales and revenue, from 2026 to 2031.

Chapter 12, market dynamics, drivers, restraints, trends, and Porters Five Forces analysis.

Chapter 13, the key raw materials and key suppliers, and industry chain of Televisions.

Chapter 14 and 15, to describe Televisions sales channel, distributors, customers, research findings and conclusion.