Global Social Listening Software Market 2024 by Company, Regions, Type and Application, Forecast to 2030

Global Social Listening Software Market 2024 by Company, Regions, Type and Application, Forecast to 2030

According to our (Global Info Research) latest study, the global Social Listening Software market size was valued at USD 754.2 million in 2023 and is forecast to a readjusted size of USD 1386 million by 2030 with a CAGR of 9.1% during review period.

Social Listening Software refers to specialized software solutions designed to monitor, analyze, and gather insights from social media conversations and online discussions. This software utilizes advanced algorithms and natural language processing techniques to collect and analyze vast amounts of social media data in real-time. Social Listening Software allows businesses to track brand mentions, monitor customer sentiment, identify emerging trends, track competitors, and engage with their audience more effectively. It provides businesses with actionable insights, enabling them to make informed decisions, enhance their brand reputation, optimize marketing strategies, and improve customer engagement by listening and responding to conversations happening across various social media platforms.

The industry trend of Social Listening Software is experiencing significant growth and adoption as businesses increasingly recognize the value of monitoring and understanding online conversations. The trend emphasizes the need for businesses to have a comprehensive understanding of their target audience's needs, preferences, and sentiments shared on social media. Social Listening Software is evolving to handle the explosion of social media data and offering more sophisticated analytics, sentiment analysis, and real-time monitoring capabilities. Additionally, the trend involves integration with other marketing technologies, such as customer relationship management (CRM) systems and social media management platforms, for a more cohesive and data-driven approach. As businesses seek to improve their customer experiences, build brand reputation, and drive more meaningful engagements, the industry trend for Social Listening Software is poised for continued growth, encouraging further advancements in the field.

The Global Info Research report includes an overview of the development of the Social Listening Software industry chain, the market status of Large Enterprises (Cloud-based, On-premises), SMEs (Cloud-based, On-premises), and key enterprises in developed and developing market, and analysed the cutting-edge technology, patent, hot applications and market trends of Social Listening Software.

Regionally, the report analyzes the Social Listening Software markets in key regions. North America and Europe are experiencing steady growth, driven by government initiatives and increasing consumer awareness. Asia-Pacific, particularly China, leads the global Social Listening Software market, with robust domestic demand, supportive policies, and a strong manufacturing base.

Key Features:

The report presents comprehensive understanding of the Social Listening Software market. It provides a holistic view of the industry, as well as detailed insights into individual components and stakeholders. The report analysis market dynamics, trends, challenges, and opportunities within the Social Listening Software industry.

The report involves analyzing the market at a macro level:

Market Sizing and Segmentation: Report collect data on the overall market size, including the revenue generated, and market share of different by Type (e.g., Cloud-based, On-premises).

Industry Analysis: Report analyse the broader industry trends, such as government policies and regulations, technological advancements, consumer preferences, and market dynamics. This analysis helps in understanding the key drivers and challenges influencing the Social Listening Software market.

Regional Analysis: The report involves examining the Social Listening Software market at a regional or national level. Report analyses regional factors such as government incentives, infrastructure development, economic conditions, and consumer behaviour to identify variations and opportunities within different markets.

Market Projections: Report covers the gathered data and analysis to make future projections and forecasts for the Social Listening Software market. This may include estimating market growth rates, predicting market demand, and identifying emerging trends.

The report also involves a more granular approach to Social Listening Software:

Company Analysis: Report covers individual Social Listening Software players, suppliers, and other relevant industry players. This analysis includes studying their financial performance, market positioning, product portfolios, partnerships, and strategies.

Consumer Analysis: Report covers data on consumer behaviour, preferences, and attitudes towards Social Listening Software This may involve surveys, interviews, and analysis of consumer reviews and feedback from different by Application (Large Enterprises, SMEs).

Technology Analysis: Report covers specific technologies relevant to Social Listening Software. It assesses the current state, advancements, and potential future developments in Social Listening Software areas.

Competitive Landscape: By analyzing individual companies, suppliers, and consumers, the report present insights into the competitive landscape of the Social Listening Software market. This analysis helps understand market share, competitive advantages, and potential areas for differentiation among industry players.

Market Validation: The report involves validating findings and projections through primary research, such as surveys, interviews, and focus groups.

Market Segmentation

Social Listening Software market is split by Type and by Application. For the period 2019-2030, the growth among segments provides accurate calculations and forecasts for consumption value by Type, and by Application in terms of value.

Market segment by Type
Cloud-based
On-premises

Market segment by Application
Large Enterprises
SMEs

Market segment by players, this report covers
Keyhole
Socialbakers
Synthesio
NetBase Quid
Brand24
Falcon
Awario
Mention
YouScan
Agorapulse
Sprout Social
Meltwater
Talkwalker
Brandwatch
Sendible
Mediatoolkit
Oktopost
Mentionlytics
Digimind
Keyhole

Market segment by regions, regional analysis covers
North America (United States, Canada, and Mexico)
Europe (Germany, France, UK, Russia, Italy, and Rest of Europe)
Asia-Pacific (China, Japan, South Korea, India, Southeast Asia, Australia and Rest of Asia-Pacific)
South America (Brazil, Argentina and Rest of South America)
Middle East & Africa (Turkey, Saudi Arabia, UAE, Rest of Middle East & Africa)

The content of the study subjects, includes a total of 13 chapters:

Chapter 1, to describe Social Listening Software product scope, market overview, market estimation caveats and base year.

Chapter 2, to profile the top players of Social Listening Software, with revenue, gross margin and global market share of Social Listening Software from 2019 to 2024.

Chapter 3, the Social Listening Software competitive situation, revenue and global market share of top players are analyzed emphatically by landscape contrast.

Chapter 4 and 5, to segment the market size by Type and application, with consumption value and growth rate by Type, application, from 2019 to 2030.

Chapter 6, 7, 8, 9, and 10, to break the market size data at the country level, with revenue and market share for key countries in the world, from 2019 to 2024.and Social Listening Software market forecast, by regions, type and application, with consumption value, from 2025 to 2030.

Chapter 11, market dynamics, drivers, restraints, trends and Porters Five Forces analysis.

Chapter 12, the key raw materials and key suppliers, and industry chain of Social Listening Software.

Chapter 13, to describe Social Listening Software research findings and conclusion.