Global Sanitary Napkins Market 2023 by Manufacturers, Regions, Type and Application, Forecast to 2029

Global Sanitary Napkins Market 2023 by Manufacturers, Regions, Type and Application, Forecast to 2029


According to our (Global Info Research) latest study, the global Sanitary Napkins market size was valued at USD million in 2022 and is forecast to a readjusted size of USD million by 2029 with a CAGR of % during review period. The influence of COVID-19 and the Russia-Ukraine War were considered while estimating market sizes.

In the Chinese market, the key manufacturers of Sanitary Napkins are Hengan, Unicharm, Procter & Gamble, Kingdom Healthcare, etc.

Among them, Hengan and Unicharm are the top two manufacturers, accounting for about 12% and 10% of the Chinese market, respectively.

In terms of product, it is mainly divided into two kinds: daily use sanitary napkins and night use sanitary napkins. The daily use sanitary napkin market account for about 66%.

Sanitary napkins are sold mainly through super/hypermarkets, convenience store, retail pharmacies, online sales and other channels. Super/hypermarkets account for the highest proportion at 39%, followed by online sales at 27%. The market share of online sales has been rising in recent years, and it is expected to gradually surpass offline sales and become the most important sales channel in the future.

A sanitary napkin, sanitary towel, sanitary pad, menstrual pad, or pad is an absorbent item worn by women while menstruating, recovering from vaginal surgery, for lochia (post-birth bleeding), after an abortion, or in any other situation where it is necessary to absorb a flow of blood from the vagina.

This report is a detailed and comprehensive analysis for global Sanitary Napkins market. Both quantitative and qualitative analyses are presented by manufacturers, by region & country, by Type and by Distribution Channel. As the market is constantly changing, this report explores the competition, supply and demand trends, as well as key factors that contribute to its changing demands across many markets. Company profiles and product examples of selected competitors, along with market share estimates of some of the selected leaders for the year 2023, are provided.

Key Features:

Global Sanitary Napkins market size and forecasts, in consumption value ($ Million), sales quantity (M Units), and average selling prices (US$/K Units), 2018-2029

Global Sanitary Napkins market size and forecasts by region and country, in consumption value ($ Million), sales quantity (M Units), and average selling prices (US$/K Units), 2018-2029

Global Sanitary Napkins market size and forecasts, by Type and by Distribution Channel, in consumption value ($ Million), sales quantity (M Units), and average selling prices (US$/K Units), 2018-2029

Global Sanitary Napkins market shares of main players, shipments in revenue ($ Million), sales quantity (M Units), and ASP (US$/K Units), 2018-2023

The Primary Objectives in This Report Are:

To determine the size of the total market opportunity of global and key countries

To assess the growth potential for Sanitary Napkins

To forecast future growth in each product and end-use market

To assess competitive factors affecting the marketplace

This report profiles key players in the global Sanitary Napkins market based on the following parameters - company overview, production, value, price, gross margin, product portfolio, geographical presence, and key developments. Key companies covered as a part of this study include Procter & Gamble, Kimberly-Clark, Unicharm, Hengan and Johnson & Johnson, etc.

This report also provides key insights about market drivers, restraints, opportunities, new product launches or approvals, COVID-19 and Russia-Ukraine War Influence.

Market Segmentation

Sanitary Napkins market is split by Type and by Distribution Channel. For the period 2018-2029, the growth among segments provides accurate calculations and forecasts for consumption value by Type, and by Distribution Channel in terms of volume and value. This analysis can help you expand your business by targeting qualified niche markets.

Market segment by Type
Daily Use
Night Use

Market segment by Distribution Channel
Super/Hypermarkets
Convenience Store
Retail Pharmacies
Online Sales
Others

Major players covered
Procter & Gamble
Kimberly-Clark
Unicharm
Hengan
Johnson & Johnson
Essity
Baiya Corporation
Kingdom Healthcare
Kao Corporation
Jieling
Edgewell Personal Care
The Honest Company
Elleair
KleanNara
Ontex International
Corman SpA
Bjbest
TZMO
Veeda
C-BONS Holding
Zhejiang Haoyue
Fujian Hengli
Qianjin Group
Purcotton
Vinda
Henan Shulai Sanitation Products

Market segment by region, regional analysis covers
North America (United States, Canada and Mexico)
Europe (Germany, France, United Kingdom, Russia, Italy, and Rest of Europe)
Asia-Pacific (China, Japan, Korea, India, Southeast Asia, and Australia)
South America (Brazil, Argentina, Colombia, and Rest of South America)
Middle East & Africa (Saudi Arabia, UAE, Egypt, South Africa, and Rest of Middle East & Africa)

The content of the study subjects, includes a total of 15 chapters:

Chapter 1, to describe Sanitary Napkins product scope, market overview, market estimation caveats and base year.

Chapter 2, to profile the top manufacturers of Sanitary Napkins, with price, sales, revenue and global market share of Sanitary Napkins from 2018 to 2023.

Chapter 3, the Sanitary Napkins competitive situation, sales quantity, revenue and global market share of top manufacturers are analyzed emphatically by landscape contrast.

Chapter 4, the Sanitary Napkins breakdown data are shown at the regional level, to show the sales quantity, consumption value and growth by regions, from 2018 to 2029.

Chapter 5 and 6, to segment the sales by Type and distribution channel, with sales market share and growth rate by type, distribution channel, from 2018 to 2029.

Chapter 7, 8, 9, 10 and 11, to break the sales data at the country level, with sales quantity, consumption value and market share for key countries in the world, from 2017 to 2022.and Sanitary Napkins market forecast, by regions, type and distribution channel, with sales and revenue, from 2024 to 2029.

Chapter 12, market dynamics, drivers, restraints, trends, Porters Five Forces analysis, and Influence of COVID-19 and Russia-Ukraine War.

Chapter 13, the key raw materials and key suppliers, and industry chain of Sanitary Napkins.

Chapter 14 and 15, to describe Sanitary Napkins sales channel, distributors, customers, research findings and conclusion.


1 Market Overview
2 Manufacturers Profiles
3 Competitive Environment: Sanitary Napkins by Manufacturer
4 Consumption Analysis by Region
5 Market Segment by Type
6 Market Segment by Distribution Channel
7 North America
8 Europe
9 Asia-Pacific
10 South America
11 Middle East & Africa
12 Market Dynamics
13 Raw Material and Industry Chain
14 Shipments by Distribution Channel
15 Research Findings and Conclusion
16 Appendix

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook
Cookie Settings