Global Programmatic Digital Out-Of-Home (Pdooh) Market 2025 by Company, Regions, Type and Application, Forecast to 2031

Global Programmatic Digital Out-Of-Home (Pdooh) Market 2025 by Company, Regions, Type and Application, Forecast to 2031

According to our (Global Info Research) latest study, the global Programmatic Digital Out-Of-Home (Pdooh) market size was valued at US$ 832 million in 2024 and is forecast to a readjusted size of USD 7414 million by 2031 with a CAGR of 37.1% during review period.

Programmatic digital out-of-home, also known as programmatic DOOH or pDOOH, refers to the automated buying, selling, and delivery of out-of-home advertising – that"s ads on digital billboards and signage.

The main global Programmatic Digital Out-Of-Home (Pdooh) players include Ströer, Clear Channel, Focus Media, Lamar Advertising Company, OUTFRONT Media (CBS), etc. The top five Programmatic Digital Out-Of-Home (Pdooh) players account for approximately 39% of the total market. North America is the largest consumer market for Programmatic Digital Out-Of-Home (Pdooh), with a share about 46%, followed by Asia-Pacific. In terms of type, LED is the largest segment, with a share over 45%. And in terms of Vertical, the largest application is Entertainment, followed by Food & Beverage and Cosmetics.

This report is a detailed and comprehensive analysis for global Programmatic Digital Out-Of-Home (Pdooh) market. Both quantitative and qualitative analyses are presented by company, by region & country, by Type and by Vertical. As the market is constantly changing, this report explores the competition, supply and demand trends, as well as key factors that contribute to its changing demands across many markets. Company profiles and product examples of selected competitors, along with market share estimates of some of the selected leaders for the year 2025, are provided.

Key Features:

Global Programmatic Digital Out-Of-Home (Pdooh) market size and forecasts, in consumption value ($ Million), 2020-2031

Global Programmatic Digital Out-Of-Home (Pdooh) market size and forecasts by region and country, in consumption value ($ Million), 2020-2031

Global Programmatic Digital Out-Of-Home (Pdooh) market size and forecasts, by Type and by Vertical, in consumption value ($ Million), 2020-2031

Global Programmatic Digital Out-Of-Home (Pdooh) market shares of main players, in revenue ($ Million), 2020-2025

The Primary Objectives in This Report Are:

To determine the size of the total market opportunity of global and key countries

To assess the growth potential for Programmatic Digital Out-Of-Home (Pdooh)

To forecast future growth in each product and end-use market

To assess competitive factors affecting the marketplace

This report profiles key players in the global Programmatic Digital Out-Of-Home (Pdooh) market based on the following parameters - company overview, revenue, gross margin, product portfolio, geographical presence, and key developments. Key companies covered as a part of this study include JCDecaux, Clear Channel, Lamar Advertising Company, OUTFRONT Media (CBS), Focus Media, Ströer, Daktronics, Quotient Technology, Crimtan, TPS Engage, etc.

This report also provides key insights about market drivers, restraints, opportunities, new product launches or approvals.

Market segmentation

Programmatic Digital Out-Of-Home (Pdooh) market is split by Type and by Vertical. For the period 2020-2031, the growth among segments provides accurate calculations and forecasts for Consumption Value by Type and by Vertical. This analysis can help you expand your business by targeting qualified niche markets.

Market segment by Type
Hardware LCD
Hardware LED
Solution (CMS)

Market segment by Vertical
BFSI
IT & Telecommunications
Automobile & Transportation
Education
Food & Beverage
Cosmetics
Entertainment
Government & Public Utilities
Real Estate

Market segment by players, this report covers
JCDecaux
Clear Channel
Lamar Advertising Company
OUTFRONT Media (CBS)
Focus Media
Ströer
Daktronics
Quotient Technology
Crimtan
TPS Engage

Market segment by regions, regional analysis covers

North America (United States, Canada and Mexico)

Europe (Germany, France, UK, Russia, Italy and Rest of Europe)

Asia-Pacific (China, Japan, South Korea, India, Southeast Asia and Rest of Asia-Pacific)

South America (Brazil, Rest of South America)

Middle East & Africa (Turkey, Saudi Arabia, UAE, Rest of Middle East & Africa)

The content of the study subjects, includes a total of 13 chapters:

Chapter 1, to describe Programmatic Digital Out-Of-Home (Pdooh) product scope, market overview, market estimation caveats and base year.

Chapter 2, to profile the top players of Programmatic Digital Out-Of-Home (Pdooh), with revenue, gross margin, and global market share of Programmatic Digital Out-Of-Home (Pdooh) from 2020 to 2025.

Chapter 3, the Programmatic Digital Out-Of-Home (Pdooh) competitive situation, revenue, and global market share of top players are analyzed emphatically by landscape contrast.

Chapter 4 and 5, to segment the market size by Type and by Vertical, with consumption value and growth rate by Type, by Vertical, from 2020 to 2031

Chapter 6, 7, 8, 9, and 10, to break the market size data at the country level, with revenue and market share for key countries in the world, from 2020 to 2025.and Programmatic Digital Out-Of-Home (Pdooh) market forecast, by regions, by Type and by Vertical, with consumption value, from 2026 to 2031.

Chapter 11, market dynamics, drivers, restraints, trends, Porters Five Forces analysis.

Chapter 12, the key raw materials and key suppliers, and industry chain of Programmatic Digital Out-Of-Home (Pdooh).

Chapter 13, to describe Programmatic Digital Out-Of-Home (Pdooh) research findings and conclusion.