Global Period Panties (Menstrual Underwear) Market 2025 by Manufacturers, Regions, Type and Application, Forecast to 2031

According to our (Global Info Research) latest study, the global Period Panties (Menstrual Underwear) market size was valued at US$ 442 million in 2024 and is forecast to a readjusted size of USD 3446 million by 2031 with a CAGR of 34.5% during review period.

Panties in American English (typically called knickers in British English) are a form of underwear usually worn by women for Cross-dressing or for other reasons. Most of period panties provide leak-proof protection; some can actually be worn instead of a pad or tampon.

North America is the largest consumption place, with a consumption market share nearly 50%. Following Europe is the second largest consumption place with the consumption market share of about 30%. Key period panties (menstrual underwear) participant Include THINX, Knixwear, Modibodi, Dear Kate, Ruby Love and Aisle. THINX is the largest player, with about 30% market share in global.In terms of product, brief is the largest segment, with a share over 80%. And in terms of application, the largest application is women (25-50), followed by girls (15-24).

This report is a detailed and comprehensive analysis for global Period Panties (Menstrual Underwear) market. Both quantitative and qualitative analyses are presented by manufacturers, by region & country, by Type and by Application. As the market is constantly changing, this report explores the competition, supply and demand trends, as well as key factors that contribute to its changing demands across many markets. Company profiles and product examples of selected competitors, along with market share estimates of some of the selected leaders for the year 2025, are provided.

Key Features:

Global Period Panties (Menstrual Underwear) market size and forecasts, in consumption value ($ Million), sales quantity (K Units), and average selling prices (USD/Unit), 2020-2031

Global Period Panties (Menstrual Underwear) market size and forecasts by region and country, in consumption value ($ Million), sales quantity (K Units), and average selling prices (USD/Unit), 2020-2031

Global Period Panties (Menstrual Underwear) market size and forecasts, by Type and by Application, in consumption value ($ Million), sales quantity (K Units), and average selling prices (USD/Unit), 2020-2031

Global Period Panties (Menstrual Underwear) market shares of main players, shipments in revenue ($ Million), sales quantity (K Units), and ASP (USD/Unit), 2020-2025

The Primary Objectives in This Report Are:

To determine the size of the total market opportunity of global and key countries

To assess the growth potential for Period Panties (Menstrual Underwear)

To forecast future growth in each product and end-use market

To assess competitive factors affecting the marketplace

This report profiles key players in the global Period Panties (Menstrual Underwear) market based on the following parameters - company overview, sales quantity, revenue, price, gross margin, product portfolio, geographical presence, and key developments. Key companies covered as a part of this study include THINX, Knixwear, Modibodi, Dear Kate, Ruby Love, Aisle, etc.

This report also provides key insights about market drivers, restraints, opportunities, new product launches or approvals.

Market Segmentation

Period Panties (Menstrual Underwear) market is split by Type and by Application. For the period 2020-2031, the growth among segments provides accurate calculations and forecasts for consumption value by Type, and by Application in terms of volume and value. This analysis can help you expand your business by targeting qualified niche markets.

Market segment by Type
Brief
Boyshort
Hi-Waist
Others

Market segment by Application
Women (25-50)
Girls (15-24)

Major players covered
THINX
Knixwear
Modibodi
Dear Kate
Ruby Love
Aisle

Market segment by region, regional analysis covers

North America (United States, Canada, and Mexico)

Europe (Germany, France, United Kingdom, Russia, Italy, and Rest of Europe)

Asia-Pacific (China, Japan, Korea, India, Southeast Asia, and Australia)

South America (Brazil, Argentina, Colombia, and Rest of South America)

Middle East & Africa (Saudi Arabia, UAE, Egypt, South Africa, and Rest of Middle East & Africa)

The content of the study subjects, includes a total of 15 chapters:

Chapter 1, to describe Period Panties (Menstrual Underwear) product scope, market overview, market estimation caveats and base year.

Chapter 2, to profile the top manufacturers of Period Panties (Menstrual Underwear), with price, sales quantity, revenue, and global market share of Period Panties (Menstrual Underwear) from 2020 to 2025.

Chapter 3, the Period Panties (Menstrual Underwear) competitive situation, sales quantity, revenue, and global market share of top manufacturers are analyzed emphatically by landscape contrast.

Chapter 4, the Period Panties (Menstrual Underwear) breakdown data are shown at the regional level, to show the sales quantity, consumption value, and growth by regions, from 2020 to 2031.

Chapter 5 and 6, to segment the sales by Type and by Application, with sales market share and growth rate by Type, by Application, from 2020 to 2031.

Chapter 7, 8, 9, 10 and 11, to break the sales data at the country level, with sales quantity, consumption value, and market share for key countries in the world, from 2020 to 2025.and Period Panties (Menstrual Underwear) market forecast, by regions, by Type, and by Application, with sales and revenue, from 2026 to 2031.

Chapter 12, market dynamics, drivers, restraints, trends, and Porters Five Forces analysis.

Chapter 13, the key raw materials and key suppliers, and industry chain of Period Panties (Menstrual Underwear).

Chapter 14 and 15, to describe Period Panties (Menstrual Underwear) sales channel, distributors, customers, research findings and conclusion.