Global PVC Figures Market 2025 by Manufacturers, Regions, Type and Application, Forecast to 2031

According to our (Global Info Research) latest study, the global PVC Figures market size was valued at US$ 8016 million in 2024 and is forecast to a readjusted size of USD 21460 million by 2031 with a CAGR of 14.9% during review period.

Figure, according to the literal meaning of the puppet, the meaning of humanoid, that is, the puppet from the anime works, and PVC refers to the material of PF-PVC. In Japan, figures often depict anime characters, and in the United States depictions of movie monsters are common. However, figures are produced depicting a wide range of subjects, from characters from horror, science fiction, fantasy films, television and comic books to nudes and pin-up girls to dinosaurs to original works of art, as well as upgrade and conversion figures for existing models.

Global key players of PVC figures include Good Smile Company, MaxFactory, ALTER, Aniplex, etc. Global top five manufacturers hold a share over 37%., showing a high market concentration. The core manufacturers are mainly concentrated in Japan, China and the United States. Enterprises in these three regions are in a leading position in terms of innovation, manufacturing capabilities and market demand.

The Asia-Pacific region is the world's largest market, accounting for nearly 58% of the market share. In terms of product types, anime characters, as a sub-market of PF figures, account for about 55% of the market share. This shows that the global influence of anime culture and the enthusiasm of fan groups are key factors driving market growth. In terms of application, the main application is offline sales, with a share of more than 69%. This shows that physical stores and specialty stores still have an irreplaceable role in selling PF figures, although the proportion of online sales is growing.



This report is a detailed and comprehensive analysis for global PVC Figures market. Both quantitative and qualitative analyses are presented by manufacturers, by region & country, by Type and by Application. As the market is constantly changing, this report explores the competition, supply and demand trends, as well as key factors that contribute to its changing demands across many markets. Company profiles and product examples of selected competitors, along with market share estimates of some of the selected leaders for the year 2025, are provided.

Key Features:

Global PVC Figures market size and forecasts, in consumption value ($ Million), sales quantity (K Units), and average selling prices (US$/Unit), 2020-2031

Global PVC Figures market size and forecasts by region and country, in consumption value ($ Million), sales quantity (K Units), and average selling prices (US$/Unit), 2020-2031

Global PVC Figures market size and forecasts, by Type and by Application, in consumption value ($ Million), sales quantity (K Units), and average selling prices (US$/Unit), 2020-2031

Global PVC Figures market shares of main players, shipments in revenue ($ Million), sales quantity (K Units), and ASP (US$/Unit), 2020-2025

The Primary Objectives in This Report Are:

To determine the size of the total market opportunity of global and key countries

To assess the growth potential for PVC Figures

To forecast future growth in each product and end-use market

To assess competitive factors affecting the marketplace

This report profiles key players in the global PVC Figures market based on the following parameters - company overview, sales quantity, revenue, price, gross margin, product portfolio, geographical presence, and key developments. Key companies covered as a part of this study include Good Smile Company, MaxFactory, ALTER, Aniplex, Bandai, Kaiyodo, Kotobukiya, Funko, Hasbro, Mattel, etc.

This report also provides key insights about market drivers, restraints, opportunities, new product launches or approvals.

Market Segmentation

PVC Figures market is split by Type and by Application. For the period 2020-2031, the growth among segments provides accurate calculations and forecasts for consumption value by Type, and by Application in terms of volume and value. This analysis can help you expand your business by targeting qualified niche markets.

Market segment by Type
Anime Figures
Movie Figures
Others

Market segment by Application
Offline Sales
Online Sales

Major players covered
Good Smile Company
MaxFactory
ALTER
Aniplex
Bandai
Kaiyodo
Kotobukiya
Funko
Hasbro
Mattel
Hot Toys
Sideshow Collectibles
POP MART
Hobbymax

Market segment by region, regional analysis covers

North America (United States, Canada, and Mexico)

Europe (Germany, France, United Kingdom, Russia, Italy, and Rest of Europe)

Asia-Pacific (China, Japan, Korea, India, Southeast Asia, and Australia)

South America (Brazil, Argentina, Colombia, and Rest of South America)

Middle East & Africa (Saudi Arabia, UAE, Egypt, South Africa, and Rest of Middle East & Africa)

The content of the study subjects, includes a total of 15 chapters:

Chapter 1, to describe PVC Figures product scope, market overview, market estimation caveats and base year.

Chapter 2, to profile the top manufacturers of PVC Figures, with price, sales quantity, revenue, and global market share of PVC Figures from 2020 to 2025.

Chapter 3, the PVC Figures competitive situation, sales quantity, revenue, and global market share of top manufacturers are analyzed emphatically by landscape contrast.

Chapter 4, the PVC Figures breakdown data are shown at the regional level, to show the sales quantity, consumption value, and growth by regions, from 2020 to 2031.

Chapter 5 and 6, to segment the sales by Type and by Application, with sales market share and growth rate by Type, by Application, from 2020 to 2031.

Chapter 7, 8, 9, 10 and 11, to break the sales data at the country level, with sales quantity, consumption value, and market share for key countries in the world, from 2020 to 2025.and PVC Figures market forecast, by regions, by Type, and by Application, with sales and revenue, from 2026 to 2031.

Chapter 12, market dynamics, drivers, restraints, trends, and Porters Five Forces analysis.

Chapter 13, the key raw materials and key suppliers, and industry chain of PVC Figures.

Chapter 14 and 15, to describe PVC Figures sales channel, distributors, customers, research findings and conclusion.