Global Media Monitoring Services Market 2024 by Company, Regions, Type and Application, Forecast to 2030

Global Media Monitoring Services Market 2024 by Company, Regions, Type and Application, Forecast to 2030

According to our (Global Info Research) latest study, the global Media Monitoring Services market size was valued at USD 6869.3 million in 2023 and is forecast to a readjusted size of USD 10750 million by 2030 with a CAGR of 6.6% during review period.

Media Monitoring Services refer to professional services that track and analyze media coverage and mentions across various platforms, such as print, online, social media, and broadcast. These services involve the monitoring of news articles, blogs, social media posts, TV, and radio broadcasts to gather data and insights about a brand, organization, or topic of interest. Media Monitoring Services offer tools and technologies to track and aggregate media mentions, evaluate sentiment, measure reach and engagement, and provide comprehensive reports. This enables businesses to monitor their reputation, track public sentiment, assess the effectiveness of marketing campaigns, and make data-driven decisions.

The industry trend for Media Monitoring Services is experiencing significant growth and evolution as the media landscape becomes more complex and diverse. With the rise of digital media and social platforms, the volume of information generated and shared is increasing exponentially. Businesses are increasingly recognizing the importance of staying informed about their brand, competitors, and industry through media monitoring. The trend is driven by the need to gather real-time insights, assess public sentiment, manage reputation, and respond proactively to media coverage. Furthermore, advancements in technology, including AI and natural language processing, are enabling more sophisticated media monitoring techniques, such as sentiment analysis and media trend forecasting. As businesses strive to stay ahead and make informed decisions, the industry trend for Media Monitoring Services is expected to continue its upward trajectory.

The Global Info Research report includes an overview of the development of the Media Monitoring Services industry chain, the market status of Large Enterprises (Broadcast Monitoring, Print Media Monitoring), SMEs (Broadcast Monitoring, Print Media Monitoring), and key enterprises in developed and developing market, and analysed the cutting-edge technology, patent, hot applications and market trends of Media Monitoring Services.

Regionally, the report analyzes the Media Monitoring Services markets in key regions. North America and Europe are experiencing steady growth, driven by government initiatives and increasing consumer awareness. Asia-Pacific, particularly China, leads the global Media Monitoring Services market, with robust domestic demand, supportive policies, and a strong manufacturing base.

Key Features:

The report presents comprehensive understanding of the Media Monitoring Services market. It provides a holistic view of the industry, as well as detailed insights into individual components and stakeholders. The report analysis market dynamics, trends, challenges, and opportunities within the Media Monitoring Services industry.

The report involves analyzing the market at a macro level:

Market Sizing and Segmentation: Report collect data on the overall market size, including the revenue generated, and market share of different by Type (e.g., Broadcast Monitoring, Print Media Monitoring).

Industry Analysis: Report analyse the broader industry trends, such as government policies and regulations, technological advancements, consumer preferences, and market dynamics. This analysis helps in understanding the key drivers and challenges influencing the Media Monitoring Services market.

Regional Analysis: The report involves examining the Media Monitoring Services market at a regional or national level. Report analyses regional factors such as government incentives, infrastructure development, economic conditions, and consumer behaviour to identify variations and opportunities within different markets.

Market Projections: Report covers the gathered data and analysis to make future projections and forecasts for the Media Monitoring Services market. This may include estimating market growth rates, predicting market demand, and identifying emerging trends.

The report also involves a more granular approach to Media Monitoring Services:

Company Analysis: Report covers individual Media Monitoring Services players, suppliers, and other relevant industry players. This analysis includes studying their financial performance, market positioning, product portfolios, partnerships, and strategies.

Consumer Analysis: Report covers data on consumer behaviour, preferences, and attitudes towards Media Monitoring Services This may involve surveys, interviews, and analysis of consumer reviews and feedback from different by Application (Large Enterprises, SMEs).

Technology Analysis: Report covers specific technologies relevant to Media Monitoring Services. It assesses the current state, advancements, and potential future developments in Media Monitoring Services areas.

Competitive Landscape: By analyzing individual companies, suppliers, and consumers, the report present insights into the competitive landscape of the Media Monitoring Services market. This analysis helps understand market share, competitive advantages, and potential areas for differentiation among industry players.

Market Validation: The report involves validating findings and projections through primary research, such as surveys, interviews, and focus groups.

Market Segmentation

Media Monitoring Services market is split by Type and by Application. For the period 2019-2030, the growth among segments provides accurate calculations and forecasts for consumption value by Type, and by Application in terms of value.

Market segment by Type
Broadcast Monitoring
Print Media Monitoring
Online Media Monitoring
Social Media Monitoring
Custom Media Measurement

Market segment by Application
Large Enterprises
SMEs

Market segment by players, this report covers
Agility PR Solutions
AlphaSense
Brand24
BrandMentions
Brandwatch
Cision
Critical Mention
eMedia Monitor
Isentia
Mediatoolkit
Meltwater
Mention
Metro Monitor
Muck Rack
News Exposure
Newswire
Ornico
Semrush
Signal AI
TVEyes

Market segment by regions, regional analysis covers
North America (United States, Canada, and Mexico)
Europe (Germany, France, UK, Russia, Italy, and Rest of Europe)
Asia-Pacific (China, Japan, South Korea, India, Southeast Asia, Australia and Rest of Asia-Pacific)
South America (Brazil, Argentina and Rest of South America)
Middle East & Africa (Turkey, Saudi Arabia, UAE, Rest of Middle East & Africa)

The content of the study subjects, includes a total of 13 chapters:

Chapter 1, to describe Media Monitoring Services product scope, market overview, market estimation caveats and base year.

Chapter 2, to profile the top players of Media Monitoring Services, with revenue, gross margin and global market share of Media Monitoring Services from 2019 to 2024.

Chapter 3, the Media Monitoring Services competitive situation, revenue and global market share of top players are analyzed emphatically by landscape contrast.

Chapter 4 and 5, to segment the market size by Type and application, with consumption value and growth rate by Type, application, from 2019 to 2030.

Chapter 6, 7, 8, 9, and 10, to break the market size data at the country level, with revenue and market share for key countries in the world, from 2019 to 2024.and Media Monitoring Services market forecast, by regions, type and application, with consumption value, from 2025 to 2030.

Chapter 11, market dynamics, drivers, restraints, trends and Porters Five Forces analysis.

Chapter 12, the key raw materials and key suppliers, and industry chain of Media Monitoring Services.

Chapter 13, to describe Media Monitoring Services research findings and conclusion.