Global Licensed Merchandise and Services Market 2024 by Company, Regions, Type and Application, Forecast to 2030

According to our (Global Info Research) latest study, the global Licensed Merchandise and Services market size was valued at USD 347380 million in 2023 and is forecast to a readjusted size of USD 459500 million by 2030 with a CAGR of 4.1% during review period.

Licensing means renting or leasing of an intangible asset. It is a process of creating and managing contracts between the owner of a brand and a company or individual who wants to use the brand in association with a product, for an agreed period of time, within an agreed territory. Licensing is used by brand owners to extend a trademark or character onto products of a completely different nature. In a Licensed Merchandise transaction, an artist, designer, trademark owner or celebrity (the licensor) grants a license to a manufacturer or retailer (the licensee) to manufacture and sell articles of merchandise which use the property that is the subject of the license, in exchange for a royalty from sales of those articles of merchandise. Typical licensed properties include artwork, characters, trademarks, celebrity names and likenesses, and book and movie titles. Licensed merchandise may include clothing, greeting cards, toys, games, housewares, jewellery, dinnerware, cosmetics and collectibles.

On the product side of our analysis, Apparel (17.80%), Toys (13.24%) and Accessories (11.33%) were the clear leading retail Sales share categories of licensed products in 2022. The size of the Home Decoration Category which was driven by the success of some large direct to retail licensing programs was a very healthy 7.33% of the market and we expect this category to grow in future years.

On a regional basis, in 2022, North America is the dominant market for Brand Licensing, accounting for 57.62% of global retail sales, followed by Europe (22.25%) and Asia-Pacific (15.12%). The greatest Brand Licensing sales growth was reported in developing regions of China.

The worldwide Brand Licensing market is becoming increasingly global with much of the new opportunity outside of the more saturated United States market. Economies are finally starting to rebound on a more global basis leading to strong growth trends in the Brand Licensing industry. Non-traditional retail channels and on-line commerce are and will be key sources of growth going forward. Direct-To-Retail license agreements continue to be an important mechanism to break into retail because they offer retailers something unique in a declining brick and mortar shelf space environment and enable new brands to gain a foothold into the retail market. As physical shelf space contracts, on-line shelf space is multiplying at a very rapid pace. The impact of digital product distribution is impacting the way we live, consume and entertain ourselves and that is serving to accelerate the globalization of our industry. And finally, on-line e-commerce is turning into the key distribution channel for licensed goods in developing markets as broadband infrastructure is being put in place ahead of traditional brick and mortar retail locations.

The Global Info Research report includes an overview of the development of the Licensed Merchandise and Services industry chain, the market status of Entertainment (Apparels, Toys), Corporate Trademarks/Brand (Apparels, Toys), and key enterprises in developed and developing market, and analysed the cutting-edge technology, patent, hot applications and market trends of Licensed Merchandise and Services.

Regionally, the report analyzes the Licensed Merchandise and Services markets in key regions. North America and Europe are experiencing steady growth, driven by government initiatives and increasing consumer awareness. Asia-Pacific, particularly China, leads the global Licensed Merchandise and Services market, with robust domestic demand, supportive policies, and a strong manufacturing base.

Key Features:

The report presents comprehensive understanding of the Licensed Merchandise and Services market. It provides a holistic view of the industry, as well as detailed insights into individual components and stakeholders. The report analysis market dynamics, trends, challenges, and opportunities within the Licensed Merchandise and Services industry.

The report involves analyzing the market at a macro level:

Market Sizing and Segmentation: Report collect data on the overall market size, including the revenue generated, and market share of different by Type (e.g., Apparels, Toys).

Industry Analysis: Report analyse the broader industry trends, such as government policies and regulations, technological advancements, consumer preferences, and market dynamics. This analysis helps in understanding the key drivers and challenges influencing the Licensed Merchandise and Services market.

Regional Analysis: The report involves examining the Licensed Merchandise and Services market at a regional or national level. Report analyses regional factors such as government incentives, infrastructure development, economic conditions, and consumer behaviour to identify variations and opportunities within different markets.

Market Projections: Report covers the gathered data and analysis to make future projections and forecasts for the Licensed Merchandise and Services market. This may include estimating market growth rates, predicting market demand, and identifying emerging trends.

The report also involves a more granular approach to Licensed Merchandise and Services:

Company Analysis: Report covers individual Licensed Merchandise and Services players, suppliers, and other relevant industry players. This analysis includes studying their financial performance, market positioning, product portfolios, partnerships, and strategies.

Consumer Analysis: Report covers data on consumer behaviour, preferences, and attitudes towards Licensed Merchandise and Services This may involve surveys, interviews, and analysis of consumer reviews and feedback from different by Application (Entertainment, Corporate Trademarks/Brand).

Technology Analysis: Report covers specific technologies relevant to Licensed Merchandise and Services. It assesses the current state, advancements, and potential future developments in Licensed Merchandise and Services areas.

Competitive Landscape: By analyzing individual companies, suppliers, and consumers, the report present insights into the competitive landscape of the Licensed Merchandise and Services market. This analysis helps understand market share, competitive advantages, and potential areas for differentiation among industry players.

Market Validation: The report involves validating findings and projections through primary research, such as surveys, interviews, and focus groups.

Market Segmentation

Licensed Merchandise and Services market is split by Type and by Application. For the period 2019-2030, the growth among segments provides accurate calculations and forecasts for consumption value by Type, and by Application in terms of value.

Market segment by Type
Apparels
Toys
Accessories
Home Decoration
Software/Video Games
Food and Beverage
Others

Market segment by Application
Entertainment
Corporate Trademarks/Brand
Fashion
Sports
Others

Market segment by players, this report covers
The Walt Disney Company
Dotdash Meredith
Authentic Brands Group
Warner Bros. Consumer Products (WarnerMedia)
Universal Brand Development (NBC Universal)
PVH Corp.
Hasbro
The Pokémon Company International
Mattel
Bluestar Alliance
Paramount Consumer Products (Paramount Global)
WHP Global
General Motors
Electrolux
Stanley Black & Decker
Sanrio
Iconix Brand Group
Procter & Gamble
BBC Studios
Kathy Ireland Worldwide
Caterpillar
Whirlpool Corporation
Ferrari
Major League Baseball
NFL Players Association
National Football League
Ford Motor Company
Rainbow
Toei Animation
The Hershey Company
National Basketball Association
Sunkist Growers
PGA Tour
WWE
Ralph Lauren

Market segment by regions, regional analysis covers
North America (United States, Canada, and Mexico)
Europe (Germany, France, UK, Russia, Italy, and Rest of Europe)
Asia-Pacific (China, Japan, South Korea, India, Southeast Asia, Australia and Rest of Asia-Pacific)
South America (Brazil, Argentina and Rest of South America)
Middle East & Africa (Turkey, Saudi Arabia, UAE, Rest of Middle East & Africa)

The content of the study subjects, includes a total of 13 chapters:

Chapter 1, to describe Licensed Merchandise and Services product scope, market overview, market estimation caveats and base year.

Chapter 2, to profile the top players of Licensed Merchandise and Services, with revenue, gross margin and global market share of Licensed Merchandise and Services from 2019 to 2024.

Chapter 3, the Licensed Merchandise and Services competitive situation, revenue and global market share of top players are analyzed emphatically by landscape contrast.

Chapter 4 and 5, to segment the market size by Type and application, with consumption value and growth rate by Type, application, from 2019 to 2030.

Chapter 6, 7, 8, 9, and 10, to break the market size data at the country level, with revenue and market share for key countries in the world, from 2019 to 2024.and Licensed Merchandise and Services market forecast, by regions, type and application, with consumption value, from 2025 to 2030.

Chapter 11, market dynamics, drivers, restraints, trends and Porters Five Forces analysis.

Chapter 12, the key raw materials and key suppliers, and industry chain of Licensed Merchandise and Services.

Chapter 13, to describe Licensed Merchandise and Services research findings and conclusion.