Global Eye Tracking Technology Market 2024 by Company, Regions, Type and Application, Forecast to 2030

Global Eye Tracking Technology Market 2024 by Company, Regions, Type and Application, Forecast to 2030

According to our (Global Info Research) latest study, the global Eye Tracking Technology market size was valued at USD 699.7 million in 2023 and is forecast to a readjusted size of USD 1376.1 million by 2030 with a CAGR of 10.1% during review period.

Eye Tracking Technology is a sensor technology used to measure the activity of eyes. The technology helps in determine the gazing location of a person on a digital screen, blink frequency and the reaction of pupil to different stimulus.

The global eye tracking technology market has been experiencing growth in recent years due to the increasing adoption of eye tracking solutions across various industries. Eye tracking technology finds applications in areas such as research, usability testing, healthcare, gaming, virtual reality (VR), augmented reality (AR), and more. Factors driving the market growth include advancements in technology, rising demand for personalized marketing, increased focus on user experience, and the development of new applications.

Here are some key points about the global eye tracking technology market:

Market Size and Growth: The eye tracking technology market has witnessed steady growth in recent years. The market size is expected to continue expanding due to the growing demand for eye tracking solutions across multiple industries. Reports suggest that the market is projected to experience significant growth in the coming years.

Application in Research and Usability Testing: Eye tracking technology is widely used in academic research, cognitive psychology, neuroscience, and human-computer interaction studies. It helps researchers understand visual attention, user behavior, and cognitive processes. Usability testing extensively utilizes eye tracking to evaluate user interfaces, website designs, and product ergonomics.

Healthcare and Medical Applications: Eye tracking is being used in healthcare for various purposes. It aids in diagnosing and assessing conditions such as autism spectrum disorders, neurodegenerative diseases, attention disorders, and visual impairments. Eye tracking technology also finds applications in surgical training, rehabilitation, and assistive technologies for individuals with disabilities.

Gaming and VR/AR: The gaming industry has embraced eye tracking technology to enhance user experiences in games. It allows for more immersive gameplay, realistic character interactions, and advanced user interfaces. Eye tracking technology is also integrated into VR and AR devices to provide more natural and intuitive interactions within virtual and augmented environments.

Marketing and Advertising: Eye tracking technology is utilized in marketing and advertising research to analyze consumer behavior, attention, and engagement with advertisements, packaging, and store layouts. It helps optimize marketing strategies, improve advertisement placements, and enhance customer experiences.

Automotive and Human-Machine Interaction: Eye tracking technology holds potential in the automotive industry for driver monitoring systems, attention analysis, and improving human-machine interfaces. It aids in assessing driver drowsiness, distraction, and engagement with in-vehicle systems, contributing to enhanced safety and improved overall user experiences.

Key Market Players: The global eye tracking technology market comprises several established companies and emerging players. Leading players in this market include Tobii AB, EyeTech Digital Systems, Pupil Labs, LC Technology Solutions, Smart Eye AB, Seeing Machines, and iMotions, among others. The global eye tracking technology market has been experiencing growth in recent years due to the increasing adoption of eye tracking solutions across various industries. Eye tracking technology finds applications in areas such as research, usability testing, healthcare, gaming, virtual reality (VR), augmented reality (AR), and more. Factors driving the market growth include advancements in technology, rising demand for personalized marketing, increased focus on user experience, and the development of new applications.

Here are some key points about the global eye tracking technology market:

Market Size and Growth: The eye tracking technology market has witnessed steady growth in recent years. The market size is expected to continue expanding due to the growing demand for eye tracking solutions across multiple industries. Reports suggest that the market is projected to experience significant growth in the coming years.

Application in Research and Usability Testing: Eye tracking technology is widely used in academic research, cognitive psychology, neuroscience, and human-computer interaction studies. It helps researchers understand visual attention, user behavior, and cognitive processes. Usability testing extensively utilizes eye tracking to evaluate user interfaces, website designs, and product ergonomics.

Healthcare and Medical Applications: Eye tracking is being used in healthcare for various purposes. It aids in diagnosing and assessing conditions such as autism spectrum disorders, neurodegenerative diseases, attention disorders, and visual impairments. Eye tracking technology also finds applications in surgical training, rehabilitation, and assistive technologies for individuals with disabilities.

Gaming and VR/AR: The gaming industry has embraced eye tracking technology to enhance user experiences in games. It allows for more immersive gameplay, realistic character interactions, and advanced user interfaces. Eye tracking technology is also integrated into VR and AR devices to provide more natural and intuitive interactions within virtual and augmented environments.

Marketing and Advertising: Eye tracking technology is utilized in marketing and advertising research to analyze consumer behavior, attention, and engagement with advertisements, packaging, and store layouts. It helps optimize marketing strategies, improve advertisement placements, and enhance customer experiences.

Automotive and Human-Machine Interaction: Eye tracking technology holds potential in the automotive industry for driver monitoring systems, attention analysis, and improving human-machine interfaces. It aids in assessing driver drowsiness, distraction, and engagement with in-vehicle systems, contributing to enhanced safety and improved overall user experiences.

Key Market Players: The global eye tracking technology market comprises several established companies and emerging players. Leading players in this market include Tobii AB, EyeTech Digital Systems, Pupil Labs, LC Technology Solutions, Smart Eye AB, Seeing Machines, and iMotions, among others.

The Global Info Research report includes an overview of the development of the Eye Tracking Technology industry chain, the market status of Automotive (Video-Based Eye Tracking, Infrared Eye Tracking), Medical (Video-Based Eye Tracking, Infrared Eye Tracking), and key enterprises in developed and developing market, and analysed the cutting-edge technology, patent, hot applications and market trends of Eye Tracking Technology.

Regionally, the report analyzes the Eye Tracking Technology markets in key regions. North America and Europe are experiencing steady growth, driven by government initiatives and increasing consumer awareness. Asia-Pacific, particularly China, leads the global Eye Tracking Technology market, with robust domestic demand, supportive policies, and a strong manufacturing base.

Key Features:

The report presents comprehensive understanding of the Eye Tracking Technology market. It provides a holistic view of the industry, as well as detailed insights into individual components and stakeholders. The report analysis market dynamics, trends, challenges, and opportunities within the Eye Tracking Technology industry.

The report involves analyzing the market at a macro level:

Market Sizing and Segmentation: Report collect data on the overall market size, including the revenue generated, and market share of different by Type (e.g., Video-Based Eye Tracking, Infrared Eye Tracking).

Industry Analysis: Report analyse the broader industry trends, such as government policies and regulations, technological advancements, consumer preferences, and market dynamics. This analysis helps in understanding the key drivers and challenges influencing the Eye Tracking Technology market.

Regional Analysis: The report involves examining the Eye Tracking Technology market at a regional or national level. Report analyses regional factors such as government incentives, infrastructure development, economic conditions, and consumer behaviour to identify variations and opportunities within different markets.

Market Projections: Report covers the gathered data and analysis to make future projections and forecasts for the Eye Tracking Technology market. This may include estimating market growth rates, predicting market demand, and identifying emerging trends.

The report also involves a more granular approach to Eye Tracking Technology:

Company Analysis: Report covers individual Eye Tracking Technology players, suppliers, and other relevant industry players. This analysis includes studying their financial performance, market positioning, product portfolios, partnerships, and strategies.

Consumer Analysis: Report covers data on consumer behaviour, preferences, and attitudes towards Eye Tracking Technology This may involve surveys, interviews, and analysis of consumer reviews and feedback from different by Application (Automotive, Medical).

Technology Analysis: Report covers specific technologies relevant to Eye Tracking Technology. It assesses the current state, advancements, and potential future developments in Eye Tracking Technology areas.

Competitive Landscape: By analyzing individual companies, suppliers, and consumers, the report present insights into the competitive landscape of the Eye Tracking Technology market. This analysis helps understand market share, competitive advantages, and potential areas for differentiation among industry players.

Market Validation: The report involves validating findings and projections through primary research, such as surveys, interviews, and focus groups.

Market Segmentation

Eye Tracking Technology market is split by Type and by Application. For the period 2019-2030, the growth among segments provides accurate calculations and forecasts for consumption value by Type, and by Application in terms of value.

Market segment by Type
Video-Based Eye Tracking
Infrared Eye Tracking
Electromyography (EMG) Eye Tracking
Magnetic Eye Tracking
Optical Eye Tracking
Wearable Eye Tracking
Others

Market segment by Application
Automotive
Medical
Defense
Entertainment
Web Design
Advertising
Others

Market segment by players, this report covers
EyeTracking, Inc
Tobii AB
EyeTech Digital Systems, Inc.
The EyeTribe
SensoMotoric Instruments GmbH (SMI)
Mirametrix Inc.
LC Technologies
SR Research Ltd.
Smart Eye AB.
iMotions, Inc.
Seeing Machines
Pupil Labs

Market segment by regions, regional analysis covers
North America (United States, Canada, and Mexico)
Europe (Germany, France, UK, Russia, Italy, and Rest of Europe)
Asia-Pacific (China, Japan, South Korea, India, Southeast Asia, Australia and Rest of Asia-Pacific)
South America (Brazil, Argentina and Rest of South America)
Middle East & Africa (Turkey, Saudi Arabia, UAE, Rest of Middle East & Africa)

The content of the study subjects, includes a total of 13 chapters:

Chapter 1, to describe Eye Tracking Technology product scope, market overview, market estimation caveats and base year.

Chapter 2, to profile the top players of Eye Tracking Technology, with revenue, gross margin and global market share of Eye Tracking Technology from 2019 to 2024.

Chapter 3, the Eye Tracking Technology competitive situation, revenue and global market share of top players are analyzed emphatically by landscape contrast.

Chapter 4 and 5, to segment the market size by Type and application, with consumption value and growth rate by Type, application, from 2019 to 2030.

Chapter 6, 7, 8, 9, and 10, to break the market size data at the country level, with revenue and market share for key countries in the world, from 2019 to 2024.and Eye Tracking Technology market forecast, by regions, type and application, with consumption value, from 2025 to 2030.

Chapter 11, market dynamics, drivers, restraints, trends and Porters Five Forces analysis.

Chapter 12, the key raw materials and key suppliers, and industry chain of Eye Tracking Technology.

Chapter 13, to describe Eye Tracking Technology research findings and conclusion.