Global DSP (Demand-Side Platform) Market 2025 by Company, Regions, Type and Application, Forecast to 2031

Global DSP (Demand-Side Platform) Market 2025 by Company, Regions, Type and Application, Forecast to 2031

According to our (Global Info Research) latest study, the global DSP (Demand-Side Platform) market size was valued at US$ 13970 million in 2024 and is forecast to a readjusted size of USD 53500 million by 2031 with a CAGR of 21.4% during review period.

Demand side platforms (DSPs) are advertiser campaign management products that provide advertisers features for buying ad placements online in real time. Buying ad placements in real time through DSPs gives advertisers the ability to target their desired audiences as they are actually browsing websites. DSPs are typically managed by in-house marketing teams, advertising agencies, or agency trading desks that specialize in real-time advertising. By providing clarity into impressions and conversions, DSPs help advertisers spend their digital advertising budgets more effectively. DSPs are nearly always packaged into advertiser campaign management products that can manage ads across display, mobile, social, search, and video advertising channels. To purchase ads in real time, DSPs integrate with ad exchanges, which serve as a marketplace for ad inventory. Supply side platforms (or SSP) parallel DSPs. Publishers use SSPs to sell their advertising inventory in ad exchanges. Some DSPs can also integrate directly with SSPs to foster direct buys.

The main DSP (Demand-Side Platform) players include Criteo, Double Click (Google), Facebook Ads Manager, Adobe, etc. The top four DSP (Demand-Side Platform) players account for approximately 35% of the total global market. North America is the largest consumer market for DSP (Demand-Side Platform) accounting for about 45%, followed by Asia-Pacific and Europe. In terms of Type, RTB is the largest segment, with a share about 67%. And in terms of Application, the largest application is Retail, followed by Automotive.

This report is a detailed and comprehensive analysis for global DSP (Demand-Side Platform) market. Both quantitative and qualitative analyses are presented by company, by region & country, by Type and by Application. As the market is constantly changing, this report explores the competition, supply and demand trends, as well as key factors that contribute to its changing demands across many markets. Company profiles and product examples of selected competitors, along with market share estimates of some of the selected leaders for the year 2025, are provided.

Key Features:

Global DSP (Demand-Side Platform) market size and forecasts, in consumption value ($ Million), 2020-2031

Global DSP (Demand-Side Platform) market size and forecasts by region and country, in consumption value ($ Million), 2020-2031

Global DSP (Demand-Side Platform) market size and forecasts, by Type and by Application, in consumption value ($ Million), 2020-2031

Global DSP (Demand-Side Platform) market shares of main players, in revenue ($ Million), 2020-2025

The Primary Objectives in This Report Are:

To determine the size of the total market opportunity of global and key countries

To assess the growth potential for DSP (Demand-Side Platform)

To forecast future growth in each product and end-use market

To assess competitive factors affecting the marketplace

This report profiles key players in the global DSP (Demand-Side Platform) market based on the following parameters - company overview, revenue, gross margin, product portfolio, geographical presence, and key developments. Key companies covered as a part of this study include Criteo, Double Click (Google), Facebook Ads Manager, Adobe, Trade Desk, Amazon (AAP), Appnexus, Roku, Mediamath, SocioMatic, etc.

This report also provides key insights about market drivers, restraints, opportunities, new product launches or approvals.

Market segmentation

DSP (Demand-Side Platform) market is split by Type and by Application. For the period 2020-2031, the growth among segments provides accurate calculations and forecasts for Consumption Value by Type and by Application. This analysis can help you expand your business by targeting qualified niche markets.

Market segment by Type

RTB

PPB

Market segment by Application

Retail

Automotive

Financial

Telecom

Others

Market segment by players, this report covers

Criteo

Double Click (Google)

Facebook Ads Manager

Adobe

Trade Desk

Amazon (AAP)

Appnexus

Roku

Mediamath

SocioMatic

Zeta Global

Verizon Media

AdForm

Amobee

Centro Inc

Market segment by regions, regional analysis covers

North America (United States, Canada and Mexico)

Europe (Germany, France, UK, Russia, Italy and Rest of Europe)

Asia-Pacific (China, Japan, South Korea, India, Southeast Asia and Rest of Asia-Pacific)

South America (Brazil, Rest of South America)

Middle East & Africa (Turkey, Saudi Arabia, UAE, Rest of Middle East & Africa)

The content of the study subjects, includes a total of 13 chapters:

Chapter 1, to describe DSP (Demand-Side Platform) product scope, market overview, market estimation caveats and base year.

Chapter 2, to profile the top players of DSP (Demand-Side Platform), with revenue, gross margin, and global market share of DSP (Demand-Side Platform) from 2020 to 2025.

Chapter 3, the DSP (Demand-Side Platform) competitive situation, revenue, and global market share of top players are analyzed emphatically by landscape contrast.

Chapter 4 and 5, to segment the market size by Type and by Application, with consumption value and growth rate by Type, by Application, from 2020 to 2031

Chapter 6, 7, 8, 9, and 10, to break the market size data at the country level, with revenue and market share for key countries in the world, from 2020 to 2025.and DSP (Demand-Side Platform) market forecast, by regions, by Type and by Application, with consumption value, from 2026 to 2031.

Chapter 11, market dynamics, drivers, restraints, trends, Porters Five Forces analysis.

Chapter 12, the key raw materials and key suppliers, and industry chain of DSP (Demand-Side Platform).

Chapter 13, to describe DSP (Demand-Side Platform) research findings and conclusion.