Global Buy Now Pay Later Market 2025 by Company, Regions, Type and Application, Forecast to 2031

Global Buy Now Pay Later Market 2025 by Company, Regions, Type and Application, Forecast to 2031

According to our (Global Info Research) latest study, the global Buy Now Pay Later market size was valued at US$ 8796 million in 2024 and is forecast to a readjusted size of USD 67160 million by 2031 with a CAGR of 34.1% during review period.

Buy Now Pay Later allow user to purchase products instantaneously and pay for it afterwards. This platform has become very popular in the recent years, owing to the ‘No Interest’ benefit. Many Buy Now Pay Later such as Afterpay do not charge interest for a defined period of time. Also, in BNPL platforms, the payment can be paid in installments.

Since 2015, platforms that provide "buy now, pay later" services have begun to emerge and have developed rapidly in Australia, the United States, the United Kingdom, Southeast Asia and other places, providing consumers with flexible payment methods. This shopping model allows consumers to choose to pay within a certain period of time instead of paying the full amount immediately when purchasing goods, thereby increasing the flexibility and convenience of shopping.

The largest company is Klarna, who owns 22.56% market share in 2019. The top five vendors held about 60% of the market, in terms of Buy Now Pay Later revenue in 2019. As for the region, North America holding about 40% market share in 2019, followed by Europe, with about 34% market share.

Market advantages

Improve purchase conversion rate: The buy now, pay later model can effectively improve the purchase conversion rate of users. When users see the products they are interested in, they can quickly place an order without having to consider the current financial issues.

Manage personal finances: For some young consumers, the buy now, pay later method can help them better manage their personal finances and avoid the financial pressure caused by one-time payments.

Market challenges

Overconsumption: The buy now, pay later model may cause consumers to overconsume, especially for young people who lack self-control, who are prone to buy unnecessary goods because of the convenience of "buy now, pay later".

Credit risk: If consumers fail to pay on time, it may affect their credit records, which will have a negative impact on future consumption and loans.

Return and after-sales service issues: In the buy now pay later model, consumers may face challenges in returns and after-sales service. If the goods do not meet expectations, consumers may encounter various troubles in the return process, which reduces the shopping experience.

In summary, as an emerging shopping model, "buy now pay later" has broad development prospects in the market. However, companies also need to pay attention to and solve the resulting credit risks, returns and after-sales service issues to ensure the sustainable development of this model.

This report is a detailed and comprehensive analysis for global Buy Now Pay Later market. Both quantitative and qualitative analyses are presented by company, by region & country, by Type and by Application. As the market is constantly changing, this report explores the competition, supply and demand trends, as well as key factors that contribute to its changing demands across many markets. Company profiles and product examples of selected competitors, along with market share estimates of some of the selected leaders for the year 2025, are provided.

Key Features:

Global Buy Now Pay Later market size and forecasts, in consumption value ($ Million), 2020-2031

Global Buy Now Pay Later market size and forecasts by region and country, in consumption value ($ Million), 2020-2031

Global Buy Now Pay Later market size and forecasts, by Type and by Application, in consumption value ($ Million), 2020-2031

Global Buy Now Pay Later market shares of main players, in revenue ($ Million), 2020-2025

The Primary Objectives in This Report Are:

To determine the size of the total market opportunity of global and key countries

To assess the growth potential for Buy Now Pay Later

To forecast future growth in each product and end-use market

To assess competitive factors affecting the marketplace

This report profiles key players in the global Buy Now Pay Later market based on the following parameters - company overview, revenue, gross margin, product portfolio, geographical presence, and key developments. Key companies covered as a part of this study include Afterpay, Zip Co Limited, VISA, Sezzle, Affirm, Klarna, Splitit, Latitude Financial Services, Flexigroup, Openpay, etc.

This report also provides key insights about market drivers, restraints, opportunities, new product launches or approvals.

Market segmentation

Buy Now Pay Later market is split by Type and by Application. For the period 2020-2031, the growth among segments provides accurate calculations and forecasts for Consumption Value by Type and by Application. This analysis can help you expand your business by targeting qualified niche markets.

Market segment by Type
Individual
Enterprise

Market segment by Application
Fashion and Garment Industry
Consumer Electronics
Cosmetic Industry
Healthcare
Ceneral Merchandise
Travel and Ticketing
Equipment and Automobile
Others

Market segment by players, this report covers
Afterpay
Zip Co Limited
VISA
Sezzle
Affirm
Klarna
Splitit
Latitude Financial Services
Flexigroup
Openpay
Perpay

Market segment by regions, regional analysis covers

North America (United States, Canada and Mexico)

Europe (Germany, France, UK, Russia, Italy and Rest of Europe)

Asia-Pacific (China, Japan, South Korea, India, Southeast Asia and Rest of Asia-Pacific)

South America (Brazil, Rest of South America)

Middle East & Africa (Turkey, Saudi Arabia, UAE, Rest of Middle East & Africa)

The content of the study subjects, includes a total of 13 chapters:

Chapter 1, to describe Buy Now Pay Later product scope, market overview, market estimation caveats and base year.

Chapter 2, to profile the top players of Buy Now Pay Later, with revenue, gross margin, and global market share of Buy Now Pay Later from 2020 to 2025.

Chapter 3, the Buy Now Pay Later competitive situation, revenue, and global market share of top players are analyzed emphatically by landscape contrast.

Chapter 4 and 5, to segment the market size by Type and by Application, with consumption value and growth rate by Type, by Application, from 2020 to 2031

Chapter 6, 7, 8, 9, and 10, to break the market size data at the country level, with revenue and market share for key countries in the world, from 2020 to 2025.and Buy Now Pay Later market forecast, by regions, by Type and by Application, with consumption value, from 2026 to 2031.

Chapter 11, market dynamics, drivers, restraints, trends, Porters Five Forces analysis.

Chapter 12, the key raw materials and key suppliers, and industry chain of Buy Now Pay Later.

Chapter 13, to describe Buy Now Pay Later research findings and conclusion.