Global Brand Licensing Market 2024 by Company, Regions, Type and Application, Forecast to 2030

Global Brand Licensing Market 2024 by Company, Regions, Type and Application, Forecast to 2030

Licensing means renting or leasing of an intangible asset. It is a process of creating and managing contracts between the owner of a brand and a company or individual who wants to use the brand in association with a product, for an agreed period of time, within an agreed territory. Licensing is used by brand owners to extend a trademark or character onto products of a completely different nature. In a Licensed Merchandise transaction, an artist, designer, trademark owner or celebrity (the "licensor") grants a license to a manufacturer or retailer (the "licensee") to manufacture and sell articles of merchandise which use the property that is the subject of the license, in exchange for a royalty from sales of those articles of merchandise. Typical licensed properties include artwork, characters, trademarks, celebrity names and likenesses, and book and movie titles. Licensed merchandise may include clothing, greeting cards, toys, games, housewares, jewellery, dinnerware, cosmetics and collectibles.

According to our (Global Info Research) latest study, the global Brand Licensing market size was valued at US$ 376950 million in 2023 and is forecast to a readjusted size of USD 499840 million by 2030 with a CAGR of 4.2% during review period.

Global brand licensing key players include The Walt Disney Company, Meredith Corporation, PVH Corp., Authentic Brands Group, WarnerMedia, etc. Global top 5 manufacturers hold a share about 45%. North America is the largest market, with a share about 57%, followed by Europe and Asia-Pacific, both have a share over 36 percent. In terms of product, apparels is the largest segment, with a share over 17%. And in terms of application, the largest application is entertainment, followed by corporate trademarks/brand.

This report is a detailed and comprehensive analysis for global Brand Licensing market. Both quantitative and qualitative analyses are presented by company, by region & country, by Type and by Application. As the market is constantly changing, this report explores the competition, supply and demand trends, as well as key factors that contribute to its changing demands across many markets. Company profiles and product examples of selected competitors, along with market share estimates of some of the selected leaders for the year 2024, are provided.

Key Features:

Global Brand Licensing market size and forecasts, in consumption value ($ Million), 2019-2030

Global Brand Licensing market size and forecasts by region and country, in consumption value ($ Million), 2019-2030

Global Brand Licensing market size and forecasts, by Type and by Application, in consumption value ($ Million), 2019-2030

Global Brand Licensing market shares of main players, in revenue ($ Million), 2019-2024

The Primary Objectives in This Report Are:

To determine the size of the total market opportunity of global and key countries

To assess the growth potential for Brand Licensing

To forecast future growth in each product and end-use market

To assess competitive factors affecting the marketplace

This report profiles key players in the global Brand Licensing market based on the following parameters - company overview, revenue, gross margin, product portfolio, geographical presence, and key developments. Key companies covered as a part of this study include The Walt Disney Company, Dotdash Meredith, Authentic Brands Group, Warner Bros. Consumer Products (WarnerMedia), Universal Brand Development (NBC Universal), PVH Corp., Hasbro, The Pokémon Company International, Mattel, Bluestar Alliance, etc.

This report also provides key insights about market drivers, restraints, opportunities, new product launches or approvals.

Market segmentation

Brand Licensing market is split by Type and by Application. For the period 2019-2030, the growth among segments provides accurate calculations and forecasts for Consumption Value by Type and by Application. This analysis can help you expand your business by targeting qualified niche markets.

Market segmentation

Brand Licensing market is split by Type and by Application. For the period 2018-2029, the growth among segments provides accurate calculations and forecasts for Consumption Value by Type and by Application. This analysis can help you expand your business by targeting qualified niche markets.

Market segment by Type
Apparels
Toys
Accessories
Home Decoration
Software/Video Games
Food and Beverage
Others

Market segment by Application
Entertainment
Corporate Trademarks/Brand
Fashion
Sports
Others

Market segment by players, this report covers
The Walt Disney Company
Dotdash Meredith
Authentic Brands Group
Warner Bros. Consumer Products (WarnerMedia)
Universal Brand Development (NBC Universal)
PVH Corp.
Hasbro
The Pokémon Company International
Mattel
Bluestar Alliance
Paramount Consumer Products (Paramount Global)
WHP Global
General Motors
Electrolux
Stanley Black & Decker
Sanrio
Iconix Brand Group
Procter & Gamble
BBC Studios
Kathy Ireland Worldwide
Caterpillar
Whirlpool Corporation
Ferrari
Major League Baseball
NFL Players Association
National Football League
Ford Motor Company
Rainbow
Toei Animation
The Hershey Company
National Basketball Association
Sunkist Growers
PGA Tour
WWE
Ralph Lauren

Market segment by regions, regional analysis covers

North America (United States, Canada and Mexico)

Europe (Germany, France, UK, Russia, Italy and Rest of Europe)

Asia-Pacific (China, Japan, South Korea, India, Southeast Asia and Rest of Asia-Pacific)

South America (Brazil, Rest of South America)

Middle East & Africa (Turkey, Saudi Arabia, UAE, Rest of Middle East & Africa)

The content of the study subjects, includes a total of 13 chapters:

Chapter 1, to describe Brand Licensing product scope, market overview, market estimation caveats and base year.

Chapter 2, to profile the top players of Brand Licensing, with revenue, gross margin, and global market share of Brand Licensing from 2019 to 2024.

Chapter 3, the Brand Licensing competitive situation, revenue, and global market share of top players are analyzed emphatically by landscape contrast.

Chapter 4 and 5, to segment the market size by Type and by Application, with consumption value and growth rate by Type, by Application, from 2019 to 2030.

Chapter 6, 7, 8, 9, and 10, to break the market size data at the country level, with revenue and market share for key countries in the world, from 2019 to 2024.and Brand Licensing market forecast, by regions, by Type and by Application, with consumption value, from 2024 to 2030.

Chapter 11, market dynamics, drivers, restraints, trends, Porters Five Forces analysis.

Chapter 12, the key raw materials and key suppliers, and industry chain of Brand Licensing.

Chapter 13, to describe Brand Licensing research findings and conclusion.