Global Automotive OTA Market 2024 by Company, Regions, Type and Application, Forecast to 2030

Global Automotive OTA Market 2024 by Company, Regions, Type and Application, Forecast to 2030

According to our (Global Info Research) latest study, the global Automotive OTA market size was valued at USD 3739.7 million in 2023 and is forecast to a readjusted size of USD 11310 million by 2030 with a CAGR of 17.1% during review period.

Automotive Over-the-Air (OTA) refers to the capability of updating and upgrading various software components and systems within a vehicle remotely, using wireless communication technology. OTA updates enable manufacturers to deliver new features, enhancements, bug fixes, security patches, and even entirely new software versions to vehicles without requiring physical access or a visit to a service center. This technology is transforming the way automotive software is managed, allowing vehicles to stay up-to-date and secure throughout their lifecycle.

Rise of Connected Vehicles: The increasing connectivity of vehicles to the internet and cloud services was driving the adoption of OTA updates as a means to deliver software enhancements, bug fixes, and security patches.

Software-Defined Vehicles: As vehicles became more software-dependent, the ability to update and modify software remotely was becoming essential for manufacturers to add new features and improve existing ones.

Enhanced User Experiences: OTA updates were being used to deliver new infotainment features, user interface improvements, and personalized settings to enhance the overall driving experience.

Reducing Recalls and Service Visits: OTA updates were seen as a way to address software-related issues and security vulnerabilities without requiring owners to visit dealerships for manual updates, potentially reducing the need for costly recalls.

Security and Vulnerability Management: The automotive industry's focus on cybersecurity was driving the adoption of OTA updates to quickly deploy security patches and protect vehicles from potential threats.

The Global Info Research report includes an overview of the development of the Automotive OTA industry chain, the market status of Electric Vehicle (Independent OTA Technology, Independent OTA Solution), Hybrid Vehicle (Independent OTA Technology, Independent OTA Solution), and key enterprises in developed and developing market, and analysed the cutting-edge technology, patent, hot applications and market trends of Automotive OTA.

Regionally, the report analyzes the Automotive OTA markets in key regions. North America and Europe are experiencing steady growth, driven by government initiatives and increasing consumer awareness. Asia-Pacific, particularly China, leads the global Automotive OTA market, with robust domestic demand, supportive policies, and a strong manufacturing base.

Key Features:

The report presents comprehensive understanding of the Automotive OTA market. It provides a holistic view of the industry, as well as detailed insights into individual components and stakeholders. The report analysis market dynamics, trends, challenges, and opportunities within the Automotive OTA industry.

The report involves analyzing the market at a macro level:

Market Sizing and Segmentation: Report collect data on the overall market size, including the revenue generated, and market share of different by Type (e.g., Independent OTA Technology, Independent OTA Solution).

Industry Analysis: Report analyse the broader industry trends, such as government policies and regulations, technological advancements, consumer preferences, and market dynamics. This analysis helps in understanding the key drivers and challenges influencing the Automotive OTA market.

Regional Analysis: The report involves examining the Automotive OTA market at a regional or national level. Report analyses regional factors such as government incentives, infrastructure development, economic conditions, and consumer behaviour to identify variations and opportunities within different markets.

Market Projections: Report covers the gathered data and analysis to make future projections and forecasts for the Automotive OTA market. This may include estimating market growth rates, predicting market demand, and identifying emerging trends.

The report also involves a more granular approach to Automotive OTA:

Company Analysis: Report covers individual Automotive OTA players, suppliers, and other relevant industry players. This analysis includes studying their financial performance, market positioning, product portfolios, partnerships, and strategies.

Consumer Analysis: Report covers data on consumer behaviour, preferences, and attitudes towards Automotive OTA This may involve surveys, interviews, and analysis of consumer reviews and feedback from different by Application (Electric Vehicle, Hybrid Vehicle).

Technology Analysis: Report covers specific technologies relevant to Automotive OTA. It assesses the current state, advancements, and potential future developments in Automotive OTA areas.

Competitive Landscape: By analyzing individual companies, suppliers, and consumers, the report present insights into the competitive landscape of the Automotive OTA market. This analysis helps understand market share, competitive advantages, and potential areas for differentiation among industry players.

Market Validation: The report involves validating findings and projections through primary research, such as surveys, interviews, and focus groups.

Market Segmentation

Automotive OTA market is split by Type and by Application. For the period 2019-2030, the growth among segments provides accurate calculations and forecasts for consumption value by Type, and by Application in terms of value.

Market segment by Type
Independent OTA Technology
Independent OTA Solution

Market segment by Application
Electric Vehicle
Hybrid Vehicle
Fuel Vehicle

Market segment by players, this report covers
Harman
Excelfore
Airbiquity
Windriver
ABUP
Redstone Sunshine
Corota
Bosch
Continental
APTIV
ZF
DENSO
Faurecia
Joynext
Neusoft Corporation
Huizhou Desay SV Automotive
PATEO
Shenzhen Yuwei
Thunder Software Technology
Zebra Network Technology

Market segment by regions, regional analysis covers
North America (United States, Canada, and Mexico)
Europe (Germany, France, UK, Russia, Italy, and Rest of Europe)
Asia-Pacific (China, Japan, South Korea, India, Southeast Asia, Australia and Rest of Asia-Pacific)
South America (Brazil, Argentina and Rest of South America)
Middle East & Africa (Turkey, Saudi Arabia, UAE, Rest of Middle East & Africa)

The content of the study subjects, includes a total of 13 chapters:

Chapter 1, to describe Automotive OTA product scope, market overview, market estimation caveats and base year.

Chapter 2, to profile the top players of Automotive OTA, with revenue, gross margin and global market share of Automotive OTA from 2019 to 2024.

Chapter 3, the Automotive OTA competitive situation, revenue and global market share of top players are analyzed emphatically by landscape contrast.

Chapter 4 and 5, to segment the market size by Type and application, with consumption value and growth rate by Type, application, from 2019 to 2030.

Chapter 6, 7, 8, 9, and 10, to break the market size data at the country level, with revenue and market share for key countries in the world, from 2019 to 2024.and Automotive OTA market forecast, by regions, type and application, with consumption value, from 2025 to 2030.

Chapter 11, market dynamics, drivers, restraints, trends and Porters Five Forces analysis.

Chapter 12, the key raw materials and key suppliers, and industry chain of Automotive OTA.

Chapter 13, to describe Automotive OTA research findings and conclusion.