Global Marketing Analytics Software Market 2024 by Company, Regions, Type and Application, Forecast to 2030

Global Marketing Analytics Software Market 2024 by Company, Regions, Type and Application, Forecast to 2030

Marketing analytics software encompasses tools and processes which enable an organization to manage, evaluate, and control its marketing efforts by measuring marketing performance. In short, these solutions simplify and optimize a business" marketing strategies and activities. With the use of marketing analytics software, businesses are able to improve their return on investment (ROI) by identifying effective marketing methods and adjusting campaigns to maximize conversions and sales.

Marketing analytics software helps businesses gather data from multiple sources and channels to identify which marketing initiatives are performing well and which have room for improvement. Leveraging marketing analytics software is imperative when calculating ROI on marketing campaigns, which help optimize digital marketing spend. Finally, with the help of marketing analytics tools, marketers can operate more efficiently by learning how to better allocate their time.

According to our (Global Info Research) latest study, the global Marketing Analytics Software market size was valued at US$ 3417 million in 2023 and is forecast to a readjusted size of USD 6958 million by 2030 with a CAGR of 10.8% during review period.

In Europe, Marketing Analytics Software key players include HubSpot, Semrush, Looker Data Sciences (Google), Insider., LeadsRx, SharpSpring, OWOX BI, Whatagraph BV, Pathmatics (Sensor Tower), MoEngage, Emarsys (SAP), SALESmanago, CleverTap, Act-On Software, TapClicks, Ometria, Adverity, Optimove, Funnel, etc.

France is the largest market, with a share about 22%, followed by U.K., and Germany, both have a share about 39 percent.

In terms of product, Large Enterprises is the largest segment, with a share over 56%. And in terms of application, the largest application is Retail & eCommerce.

This report is a detailed and comprehensive analysis for global Marketing Analytics Software market. Both quantitative and qualitative analyses are presented by company, by region & country, by End User and by Vertical Industry. As the market is constantly changing, this report explores the competition, supply and demand trends, as well as key factors that contribute to its changing demands across many markets. Company profiles and product examples of selected competitors, along with market share estimates of some of the selected leaders for the year 2024, are provided.

Key Features:

Global Marketing Analytics Software market size and forecasts, in consumption value ($ Million), 2019-2030

Global Marketing Analytics Software market size and forecasts by region and country, in consumption value ($ Million), 2019-2030

Global Marketing Analytics Software market size and forecasts, by End User and by Vertical Industry, in consumption value ($ Million), 2019-2030

Global Marketing Analytics Software market shares of main players, in revenue ($ Million), 2019-2024

The Primary Objectives in This Report Are:

To determine the size of the total market opportunity of global and key countries

To assess the growth potential for Marketing Analytics Software

To forecast future growth in each product and end-use market

To assess competitive factors affecting the marketplace

This report profiles key players in the global Marketing Analytics Software market based on the following parameters - company overview, revenue, gross margin, product portfolio, geographical presence, and key developments. Key companies covered as a part of this study include HubSpot, Semrush, Looker Data Sciences (Google), Insider., LeadsRx, SharpSpring, OWOX BI, Whatagraph BV, Pathmatics (Sensor Tower), MoEngage, etc.

This report also provides key insights about market drivers, restraints, opportunities, new product launches or approvals.

Market segmentation

Marketing Analytics Software market is split by End User and by Vertical Industry. For the period 2019-2030, the growth among segments provides accurate calculations and forecasts for Consumption Value by End User and by Vertical Industry. This analysis can help you expand your business by targeting qualified niche markets.

Market segmentation

Marketing Analytics Software market is split by End User and by Vertical Industry. For the period 2018-2029, the growth among segments provides accurate calculations and forecasts for Consumption Value by End User and by Vertical Industry. This analysis can help you expand your business by targeting qualified niche markets.

Market segment by End User
SMEs
Large Enterprises

Market segment by Vertical Industry
Retail & eCommerce
Banking & Insurance
Media & Entertaiment
Travel & Hospitality
Education
Others

Market segment by players, this report covers
HubSpot
Semrush
Looker Data Sciences (Google)
Insider.
LeadsRx
SharpSpring
OWOX BI
Whatagraph BV
Pathmatics (Sensor Tower)
MoEngage
Emarsys (SAP)
SALESmanago
CleverTap
Act-On Software
TapClicks
Ometria
Adverity
Optimove
Funnel

Market segment by regions, regional analysis covers

North America (United States, Canada and Mexico)

Europe (Germany, France, UK, Russia, Italy and Rest of Europe)

Asia-Pacific (China, Japan, South Korea, India, Southeast Asia and Rest of Asia-Pacific)

South America (Brazil, Rest of South America)

Middle East & Africa (Turkey, Saudi Arabia, UAE, Rest of Middle East & Africa)

The content of the study subjects, includes a total of 13 chapters:

Chapter 1, to describe Marketing Analytics Software product scope, market overview, market estimation caveats and base year.

Chapter 2, to profile the top players of Marketing Analytics Software, with revenue, gross margin, and global market share of Marketing Analytics Software from 2019 to 2024.

Chapter 3, the Marketing Analytics Software competitive situation, revenue, and global market share of top players are analyzed emphatically by landscape contrast.

Chapter 4 and 5, to segment the market size by End User and by Vertical Industry, with consumption value and growth rate by End User, by Vertical Industry, from 2019 to 2030.

Chapter 6, 7, 8, 9, and 10, to break the market size data at the country level, with revenue and market share for key countries in the world, from 2019 to 2024.and Marketing Analytics Software market forecast, by regions, by End User and by Vertical Industry, with consumption value, from 2024 to 2030.

Chapter 11, market dynamics, drivers, restraints, trends, Porters Five Forces analysis.

Chapter 12, the key raw materials and key suppliers, and industry chain of Marketing Analytics Software.

Chapter 13, to describe Marketing Analytics Software research findings and conclusion.