Global Adult Toys Market 2025 by Manufacturers, Regions, Type and Application, Forecast to 2031

According to our (Global Info Research) latest study, the global Adult Toys market size was valued at US$ 26260 million in 2024 and is forecast to a readjusted size of USD 44770 million by 2031 with a CAGR of 8.0% during review period.

Adult Toys is a kind of products that mainly used to sex for adult.

The Adult Toys market is very fragmented, the revenue of top fifteen manufacturers include Doc Johnson, Durex, FUN FACTORY, Lelo, California Exotic, Shenzhen Jizhimei, Church & Dwight, Nalone, Liaoyang Baile, Lover Health, Nanma, LETEN, SVAKOM, Tenga and BMS Factory, accounts about 3% of the total revenue. The high-end products mainly come from USA and Europe.

Doc Johnson is the largest production manufacturer, its production revenue of global market exceeds 0.68% .The next is Durex and FUN FACTORY.

North America is the largest consumer of Adult Toys, the proportion of global market consumption exceeds 31%. The next large consumer is China.

This report is a detailed and comprehensive analysis for global Adult Toys market. Both quantitative and qualitative analyses are presented by manufacturers, by region & country, by Type and by End Users. As the market is constantly changing, this report explores the competition, supply and demand trends, as well as key factors that contribute to its changing demands across many markets. Company profiles and product examples of selected competitors, along with market share estimates of some of the selected leaders for the year 2025, are provided.

Key Features:

Global Adult Toys market size and forecasts, in consumption value ($ Million), sales quantity (K Units), and average selling prices (USD/Unit), 2020-2031

Global Adult Toys market size and forecasts by region and country, in consumption value ($ Million), sales quantity (K Units), and average selling prices (USD/Unit), 2020-2031

Global Adult Toys market size and forecasts, by Type and by End Users, in consumption value ($ Million), sales quantity (K Units), and average selling prices (USD/Unit), 2020-2031

Global Adult Toys market shares of main players, shipments in revenue ($ Million), sales quantity (K Units), and ASP (USD/Unit), 2020-2025

The Primary Objectives in This Report Are:

To determine the size of the total market opportunity of global and key countries

To assess the growth potential for Adult Toys

To forecast future growth in each product and end-use market

To assess competitive factors affecting the marketplace

This report profiles key players in the global Adult Toys market based on the following parameters - company overview, sales quantity, revenue, price, gross margin, product portfolio, geographical presence, and key developments. Key companies covered as a part of this study include Doc Johnson, Durex, FUN FACTORY, Lelo, California Exotic, Shenzhen Jizhimei, Church & Dwight, Nalone, Liaoyang Baile, Lover Health, etc.

This report also provides key insights about market drivers, restraints, opportunities, new product launches or approvals.

Market Segmentation

Adult Toys market is split by Type and by End Users. For the period 2020-2031, the growth among segments provides accurate calculations and forecasts for consumption value by Type, and by End Users in terms of volume and value. This analysis can help you expand your business by targeting qualified niche markets.

Market segment by Type
Vibrators
Rubber Penis
Others

Market segment by End Users
Women Use
Men Use

Major players covered
Doc Johnson
Durex
FUN FACTORY
Lelo
California Exotic
Shenzhen Jizhimei
Church & Dwight
Nalone
Liaoyang Baile
Lover Health
Nanma
LETEN
SVAKOM
Tenga
BMS Factory

Market segment by region, regional analysis covers

North America (United States, Canada, and Mexico)

Europe (Germany, France, United Kingdom, Russia, Italy, and Rest of Europe)

Asia-Pacific (China, Japan, Korea, India, Southeast Asia, and Australia)

South America (Brazil, Argentina, Colombia, and Rest of South America)

Middle East & Africa (Saudi Arabia, UAE, Egypt, South Africa, and Rest of Middle East & Africa)

The content of the study subjects, includes a total of 15 chapters:

Chapter 1, to describe Adult Toys product scope, market overview, market estimation caveats and base year.

Chapter 2, to profile the top manufacturers of Adult Toys, with price, sales quantity, revenue, and global market share of Adult Toys from 2020 to 2025.

Chapter 3, the Adult Toys competitive situation, sales quantity, revenue, and global market share of top manufacturers are analyzed emphatically by landscape contrast.

Chapter 4, the Adult Toys breakdown data are shown at the regional level, to show the sales quantity, consumption value, and growth by regions, from 2020 to 2031.

Chapter 5 and 6, to segment the sales by Type and by End Users, with sales market share and growth rate by Type, by End Users, from 2020 to 2031.

Chapter 7, 8, 9, 10 and 11, to break the sales data at the country level, with sales quantity, consumption value, and market share for key countries in the world, from 2020 to 2025.and Adult Toys market forecast, by regions, by Type, and by End Users, with sales and revenue, from 2026 to 2031.

Chapter 12, market dynamics, drivers, restraints, trends, and Porters Five Forces analysis.

Chapter 13, the key raw materials and key suppliers, and industry chain of Adult Toys.

Chapter 14 and 15, to describe Adult Toys sales channel, distributors, customers, research findings and conclusion.