At-home Beauty and Grooming Routines - Consumer Survey Insights

At-home Beauty and Grooming Routines - Consumer Survey Insights

Summary

Consumer Survey Insights: At-home Beauty and Grooming Routines uses GlobalData's consumer survey data to study the preferred settings in which personal care routines take place.
The majority of global consumers perform their beauty and grooming routines at home; this is most likely the case with personal hygiene. With regards to on-the-go personal care routines (while travelling or commuting, at work, or at the gym), this is most evident with make-up.

Scope

• Practicing personal hygiene on the go became particularly relevant during the pandemic.
• Male consumers are significantly less likely to have nail treatments at a spa or salon compared with female consumers.
• Male consumers are more likely to utilize specific tools and products in virtual interactions.

• Understand consumer behavior and company responses in order to tap into what is really impacting the industry.
• Gain a broader appreciation of the fast-moving consumer goods industry by gaining insights from both within and outside of your sector.
• Access valuable strategic take-outs to help direct future decision-making and inform new product development.