New Zealand Sports Broadcasting Media (Television and Telecommunications) Landscape

New Zealand Sports Broadcasting Media (Television and Telecommunications) Landscape

Summary

The New Zealand Media Landscape Report provides an overview of the television and telecommunications market in relation to sports broadcasting in New Zealand today, with top-level data and detailed forecasts of key indicators up to 2026. The report analyses the television, mobile handset and residential fixed-line broadband sectors, as well as a review of major sports media rights.

Key Highlights

• Vodafone, to be rebranded as ‘One NZ’ for 2023, announced in December 2021 that it would shut down cable TV service VodafoneTV in September 2022.
• 5G subscriptions will corner an estimated 17.8% share of the total mobile subscriptions by 2026, as MNOs such as Vodafone and Spark have been focusing on 5G network expansion to new areas of the country.
• Fiber will continue to be the leading technology to deliver residential fixed broadband services in New Zealand over 2021-2026. This growth can be attributed to the New Zealand governments investment to extend its Ultra-Fast Broadband (UFB) national fiber network.

• Pay-TV household penetration will continue to fall over the forecast period, reaching 23.1% in 2026, as a result of migration from pay-TV services to streaming platforms, and the closure of VodafoneTV.
• 4G services had a 76.3% share of the total mobile subscriptions in 2020 and will remain the leading technology during the 2021-2026 period.
• Smartphone subscription penetration of population reached 89.4% in 2021. Over the forecast period, the smartphone subscription penetration of the population will increase to 103.6%.
• Total fixed broadband lines in New Zealand will increase from 1.9 million in 2021 to 2.2 million by 2026-end, driven by collective efforts of the government and operators to expand internet coverage across the country.

• This Sports Broadcasting Media Report offers a thorough, forward-looking analysis of the New Zealand television and telecommunications markets, and service providers in a concise format to help executives build proactive and profitable growth strategies.
• Accompanying GlobalData’s Forecast products, the report examines the assumptions and drivers behind ongoing and upcoming trends in the New Zealand pay-TV, mobile handset and residential fixed broadband markets, including the evolution of service provider market shares.
• With 20 charts and tables, the report is designed for an executive-level audience, boasting presentation quality.