New Zealand Media Landscape

New Zealand Media Landscape

Summary

The New Zealand Media Landscape Report provides an overview of the television and telecommunications market in relation to sports broadcasting in the New Zealand today, with top-level data and detailed forecasts of key indicators up to 2027. The report analyses the television, mobile handset and residential fixed-line broadband sectors, as well as a review of major sports media rights.

Key Highlights

With the closure of VodafoneTV and Spark Sport, Sky will have a monopoly on New Zealand’s pay-TV market, as well as subscription sport, for the foreseeable future.

4G accounted for 80.8% of total mobile subscriptions in 2022 and will remain the leading technology during the forecast period. However, GlobalData expects 4G subscription share to fall, reaching 71.9% in 2027 as subscribers migrate to 5G services.

Fixed broadband penetration of households will increase from an estimated 80.4% in 2022 to 82.0% by the end of 2027, supported by the rising demand for high-speed broadband connectivity in the country and operators’ focus on expanding their fiber-optic networks and increasing their fiber-to-the-home (FTTH) user base.

Scope

• By the end of 2022, 530,000 subscribers used fixed pay-TV services in New Zealand, a fall of 15,000 from 2021. DTH Satellite was the only technology to deliver fixed pay-TV services in 2022 and will remain the only fixed pay-TV service in the country over the forecast period.
• Total mobile subscriptions in New Zealand reached 8.2 million in 2022. Over the next five years, total mobile subscriptions will grow at a CAGR of 1.4% with mobile network operators (MNOs) adding a combined 604,000 subscriptions and bringing the country’s total mobile subscriptions to 8.8 million in 2027.
• Total fixed broadband lines in New Zealand will increase from 4.4 million in 2022 to 5.6 million by the end of 2027, driven by collective efforts of the government and operators like Vodafone and Spark to expand internet coverage across the country.

Reasons to Buy

• This Sports Broadcasting Media Report offers a thorough, forward-looking analysis of the New Zealand television and telecommunications markets, and service providers in a concise format to help executives build proactive and profitable growth strategies.
• Accompanying GlobalData’s Forecast products, the report examines the assumptions and drivers behind ongoing and upcoming trends in the New Zealand pay-TV, mobile handset and residential fixed broadband markets, including the evolution of service provider market shares.
• With 20 charts and tables, the report is designed for an executive-level audience, boasting presentation quality.