New Zealand Cigarettes - Market Assessment and Forecasts to 2028

New Zealand Cigarettes - Market Assessment and Forecasts to 2028

Summary

The New Zealand cigarettes category is expected to increase from NZD2.3 billion ($1.4 billion) in 2023 to NZD2.5 billion ($1.5 billion) by 2028, growing at a CAGR of 1.4%. Per capita expenditure of cigarettes stood at $274.9 in 2023 in New Zealand, which was higher than the global level ($110) and the regional level ($113.7). Smoking prevalence in New Zealand was 7.8% in 2023 with 8.4% of men and 7.1% of women classified as smokers. Winfield by British American Tobacco Plc was the most preferred cigarette brand in 2023. Australia was the leading exporter of cigarettes from New Zealand.

Scope

• Per capita expenditure of cigarettes was higher in New Zealand than both the global and regional levels in 2023
• Indonesia has been the largest exporter of cigarettes to New Zealand
• New Zealand exports highest number of cigarettes to Australia
• Convenience stores was the leading distribution channel in the cigarettes category in New Zealand
• British American Tobacco was the leading company in the cigarettes category

• Get a detailed understanding of consumption to align your sales and marketing efforts with the latest trends in the market. Identify the areas of growth and opportunities, which will aid effective marketing planning. The differing growth rates in regional product sales drive fundamental shifts in the market. This report provides detailed, authoritative data on these changes - prime intelligence for marketers. Understand the market dynamics and essential data to benchmark your position and identify where to compete.