New Zealand Baby Food Market Size by Categories, Distribution Channel, Market Share and Forecast to 2028

New Zealand Baby Food Market Size by Categories, Distribution Channel, Market Share and Forecast to 2028

Summary

“New Zealand Baby Food – Market Assessment and Forecasts to 2028” is an analytical report by GlobalData which provides extensive and highly detailed current and future market trends in the New Zealand market.

The number of live births in New Zealand stood at 58,300 in 2022. This is anticipated to decline by 1.2% during 2022–28. However, both the crude birth rate and total fertility rates, have fallen. The GDP of New Zealand grew by 2.4% in 2022, while consumer price inflation stood at 7%. Overall growth in value terms has increased in recent years with the sector registering a CAGR of 2.2% during 2016–22. Likewise, in volume terms, sales increased in 2022, with the sector increasing at a CAGR of 1.4%. Baby milks remained by far the largest category in value terms with over 50% of the baby food sector, followed by baby wet meals & other. Danone, The Kraft Heinz Company, and McCallum were the top two companies in 2022. In the same year, Danone was the market leader in the baby milks category. Hypermarkets & supermarkets was the leading distribution channel in the sector in 2022, accounting for over 80% of overall value sales. GlobalData estimates the market for baby food in the country is expected to increase in value terms during 2022–28, at a CAGR of 4.8%.

What else does this report offer?

• Consumption data based upon a unique combination of industry research, fieldwork, market sizing work and our in-house expertise to offer extensive data about the trends and dynamics affecting the industry.
• Detailed profile of the companies operating and new companies considering entry in the industry along with their key focus product sectors.
• Market profile of the various product sectors with the key features & developments, segmentation, per capita trends and the various manufacturers & brands.
• Overview of baby food retailing with a mention of the major retailers in the country along with the distribution channel.
• Future projections considering various trends which are likely to affect the industry.

Scope

• Value sales of baby milks grew from NZD62.9 million ($43.8 million) in 2016 to NZD71.7 million ($45.6 million) in 2022, registering a CAGR of 2.2% during this period.
• Baby cereals & dry meals volumes decreased from 0.05 million kg in 2016 to 0.04 million kg in 2022, declining at a negative CAGR of 4%.
• Value sales of the baby wet meals & other category rose from NZD45.4 million ($31.6 million) in 2016 to NZD52.3 million ($33.3 million) in 2022, at a CAGR of 2.4%.
• During 2016–22, per capita consumption of baby finger food increased by 6.7%.

Reasons to Buy

• Evaluate important changes in consumer behavior and identify profitable markets and areas for product innovation.
• Analyse current and forecast behavior trends in each category to identify the best opportunities to exploit.
• Detailed understanding of consumption by individual product categories in order to align your sales and marketing efforts with the latest trends in the market.
• Investigates which categories are performing the best and how this is changing market dynamics.