Zalando, France (Clothing and Footwear) Shoppers Profile, Market Share and Competitive Positioning

Zalando, France (Clothing and Footwear) Shoppers Profile, Market Share and Competitive Positioning

Summary

Zalando’s shopper base is wide, with the highest proportion of shoppers aged 25-34 (23.6%), followed by 35-44s and 45-54s at 23.6% and 22.6% respectively, due to its wide brand range that caters to numerous different consumer preferences in style and price points, from younger brands like Urban Outfitters to ones with older target customers like Mint Velvet.

Profile of retailer’s shopper base, key performance indicators, sales and market shares

Scope

• Zalando has a diverse shopper base spanning generations due to its wide range of brands
• Zalando experienced a prosperous FY2021, but anticipates a slowdown in FY2022
• The conflict in Ukraine may prompt Zalando to rethink its expansion strategy in Eastern Europe

• Gain a comprehensive knowledge on Zalando's business and develop a competitive advantage
• Investigate current trends in the clothing & footwear market to identify the best opportunities to exploit
• Analysis of key players in the clothing & footwear segment in France
• Explore novel opportunities that will allow you to align your product offerings and strategies to meet demand by analyzing the key consumer and technology trends influencing the clothing & footwear markets
• Analyze the recommended actions to align your marketing strategies with the crucial trends influencing consumer behavior
• Analysis of key international players operating in France fashion retail market — including store counts and revenues that give you a competitive edge and identify opportunities to improve your market share