Yum! Brands - Company Overview and Analysis, 2023 Update

Yum! Brands - Company Overview and Analysis, 2023 Update

Summary

Yum! Brands - Company Overview and Analysis, 2023 Update, reports key findings as of 27th July, 2023 based on market analysis and brand diversification by industry and geography.

Yum! Brands, Inc. (YUM) is a global quick-service restaurant company (QSR) company. It operates, franchises, and licenses a global system of both traditional and non-traditional QSRs. The company operates restaurants under KFC, Pizza Hut, Taco Bell, and The Habit Burger Grill brands. YUM is headquartered in Louisville, Kentucky, the US. YUM operates its business across all regions worldwide. Its major business is concentrated in North America, which accounted for 54.2% of value sales in 2021. GlobalData’s thematic scorecard shows that YUM ranks first among the top 20 foodservice companies and is investing in a wide range of themes such as robotics, easy & affordable, supply chain management, online food delivery, and ESG.

Scope

• YUM generated the bulk of its revenue from North America and Asia in 2021
• FSR and QSR & fast-food businesses are expected to grow across all regions
• North America, Asia, and West Europe to remain key regions for YUM

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