Yonghui Superstores, China (Food and Grocery) Shoppers Profile, Market Share and Competitive Positioning

Yonghui Superstores, China (Food and Grocery) Shoppers Profile, Market Share and Competitive Positioning

Summary

Yonghui superstores, is a China-based company principally engaged in the operation of regular supermarkets chain with more than 1,000 supermarkets across the country, covering 29 provinces and 583 cities, with an operating area of ​​more than 8 million square meters. It was among the first distribution companies in mainland China to bring fresh agricultural products into modern supermarkets. A vast majority of their consumers are of millennial generation who account for 78.7%, while Gen X, Gen Z and Boomer generation account to 13.4%, 3.1%, and 4.7% respectively.

Profile of retailer’s shopper base, key performance indicators, sales and market shares

Scope

• Yonghui Superstores has a diverse shopper base spanning generations supported by its vast product assortment
• Yonghui is all set to bounce back from its losses in 2021 with the introduction of its omnichannel digitalization strategy, “yhdos”
• A slowed down Yonghui adds its force behind the new digital channel for revamping its sales and brand image

• Gain a comprehensive knowledge on Yonghui Superstores's business and develop a competitive advantage
• Investigate current trends in the food and grocery market to identify the best opportunities to exploit
• Analysis of key players in the food and grocery segment in China