Women's Rugby World Cup, 2021 - Post Event Analysis

Women's Rugby World Cup, 2021 - Post Event Analysis

Summary

An analysis of the recent 2021 Women's Rugby World Cup, which provides insight the event's broadcasters, sponsorship portfolio, prize money, attendance and ticketing

Attendance numbers of 140,000 smashed the 2017 figures, where total attendance stood at 45,412.

Adult tickets for triple header pool games started at $6.40 and prices fluctuated up to $32.03 for double-header finals, whilst children tickets started as low as $3.20. New Zealand’s semi-final against France generated a TV audience of one million in New Zealand, across Spark Sport and Three’s coverage.

In the UK, an audience of 800,000 tuned into England’s pool stage match versus France on ITV. The event’s current sponsorship deals are worth an estimated $18.5 million, as per GlobalData.

The deal with Japanese brand, Taisho Pharmaceutical, one of the tournament’s official sponsors, is estimated to be worth $4 million a year by GlobalData and ranks as the most valuable sponsorship on the event’s roster.

Key Highlights

• A total of 1.3 million New Zealanders tuned into the 2021 Women's Rugby World Cup. Alongside this, 140,000 people attended the event, a new Women's Rugby World Cup record, almost three times as much as the 2017 event.
• Regarding sponsorship, the 2021 Women's Rugby World Cup had a total of 18 sponsors, which are worth a total of $18.5 million annually.

• This report provides an overview of the event including a look at the event's sponsorship portfolio, broadcasters, prize money, attendance and ticketing. An analysis of the 2021 Women's Rugby World Cup sponsors is included and the estimated annual values for some of these deals. Information regarding some of the events broadcasting and ticketing figures

• For those wanting an in-depth analysis of how the 2021 Women's Rugby World Cup performed, in the sense of both business and popularity.