The Wendy's Company - Digital Transformation Strategies

The Wendy's Company - Digital Transformation Strategies

Summary

This report provides insight into Wendy's digital technology activities, including its digital transformation strategies, its innovation center, its technology initiatives, and its estimated ICT budget.

The Wendy’s Company (Wendy’s) operates, develops, and franchises a network of quick-service restaurants. Wendy’s specializes in made-to-order hamburgers, baked potatoes, freshly prepared salads, and the Frosty dessert. The company consists of three business segments: (1) Wendy’s US, (2) Wendy’s International, and (3) Global Real Estate & Development. Wendy’s US is engaged in operating and franchising Wendy’s restaurants in the US; Wendy’s International is engaged in operating and franchising Wendy’s restaurants outside the US; and Global Real Estate & Development is engaged in managing owned, as well as leased, properties. The company’s restaurant business earns revenues from two key sources: (1) sales at company-operated restaurants and (2) franchise related revenues, which include national advertising funds contributions, rents, royalties, and franchise fees earned from Wendy’s franchised restaurants.

Scope

• Wendy’s is tapping into the power of AI, big data, conversational platforms, social media, augmented reality, online gaming, cloud, online food delivery, and mobile technology to achieve operational efficiency and enhance customer experience. In 2015, Wendy’s launched 90 Degrees Labs, an IT innovation center, close to the campus of Ohio State University in Columbus, Ohio (US). The facility provides an open, collaborative space to Wendy’s employees, enabling them to explore ways to solve business problems using digital technologies. The facility supports Wendy’s digital transformation initiatives and helps drive business growth through digital technologies.

Reasons to Buy

• Gain insights into Wendy's digtal transformation operations.
• Gain insights into its innovation initiatives.
• Gain insights into its technology themes under focus.
• Gain insights into its various product launches, and partnerships.