Welcia, Japan (Health and Beauty) Shoppers Profile, Market Share and Competitive Positioning
Summary
Welcia’s shopper demographic is mostly female - 51.1% of those that purchased from the retailer were women, but it also attracts male customers due to its extensive range of male grooming products. Its proposition as a one-stop destination for over-the-counter healthcare and beauty products attracts time-poor customers aged primarily 25-54 (this age group accounted for 63.4% of shoppers).
Profile of retailer’s shopper base, key performance indicators, sales and market shares
Scope
- Welcia’s one-stop essentials product range makes it highly demanded among Japanese customers
- Multiple MandAs is the growth strategy for the retailer
- Welcia is taking multiple strides to traverse the rocky terrain and reach out easily to customers in the country
- Gain a comprehensive knowledge on Welcia's business and develop a competitive advantage
- Investigate current trends in the health and beauty market to identify the best opportunities to exploit
- Analysis of key players in the health and beauty segment in Japan
- Executive Summary
- Retailer’s Shopper profile
- Health and beauty shopper profile
- Where Japanese consumers buy health and beauty products
- Retailers used for other categories
- Retailer overview
- Snapshot of proposition
- Key performance metrics
- Global sales split
- Sales and market shares
- Health and Beauty market
- Retailer’s market share
- Top 10 retailers’ market share
- Market positioning map
- Contacts
Research Assistance
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