Walmart, United States of America (USA) (Health and Beauty) Shoppers Profile, Market Share and Competitive Positioning
Summary
Profile of retailer’s shopper base, key performance indicators, sales and market shares
Walmart appeals to both male and female shoppers, with female shoppers accounting for 53.7% of its total customer base. According to its quarterly report, Walmart’s global net sales rose 8.2% in Q2 FY2022/23 to reach $151.4 billion1. The US accounted for the largest share of sales at nearly 70%, and registered annual growth of 7.1% to reach $105.1 billion during the quarter. Walmart provides a variety of services such as free health screening, skin exams, and product samples to encourage customers to visit the retailers’ physical stores.
Scope
- Walmart’s extensive pharmacy services makes it appealing amongst middle-aged and older consumers
- Discounted prices, subscription models, and a wide variety of health and wellness products have driven Walmart’s sales
- Walmart’s focus is on ensuring easy accessibility and affordability of essential products to help retain customer loyalty
- Gain a comprehensive knowledge on Walmart's health & beauty business and develop a competitive advantage
- Investigate current trends in the health & beauty market to identify the best opportunities to exploit
- Analysis of key players in the health & beauty segment in Italy
- Executive Summary
- Retailer’s Shopper profile
- Health and beauty shopper profile
- Where US consumers buy health & beauty products
- Retailers used for other categories
- Retailer overview
- Snapshot of proposition
- Key performance metrics
- Global sales split
- Sales and market shares
- Health & Beauty market
- Walmart’s market share
- Top 10 retailers’ market share
- Market positioning map
- Contacts
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