Walmart, United States of America (USA) (Footwear Retail) Shoppers Profile, Market Share and Competitive Positioning

Walmart, United States of America (USA) (Footwear Retail) Shoppers Profile, Market Share and Competitive Positioning

Summary

According to GlobalData’s Q3 2021 Consumer Survey, Walmart is the most shopped at apparel retailer in the US, with 56.8% of consumers stating that they have purchased clothing and footwear from there. It has a diverse customer base with shoppers across all income groups due to its value-based apparel, the vast range of products that it offers and huge store portfolio across the country. Similarly, Walmart attracts a wide range of ages with its attractive pricing strategy and convenient store locations. While food and grocery is the retailer’s focal category (comprising 55.7% of its US net sales in FY2021/22), Walmart also sells electricals, gardening products, home appliances in addition to apparel, allowing it to become a one-stop-shop for all the basic needs of its shoppers.

Profile of retailer’s shopper base, key performance indicators, sales and market shares

Scope

• Walmart’s affordable products attracts price-conscious US consumers of all ages; Walmart was resilient throughout the pandemic due to its reliance on the US; Walmart’s investments in digital technologies and automation has helped it stay ahead of its rivals

• Gain a comprehensive knowledge on Walmart's business and develop a competitive advantage
• Investigate current trends in the clothing and footwear market to identify the best opportunities to exploit
• Analysis of key players in the clothing and footwear segment in the US