Vietnam Meat - Market Assessment and Forecasts to 2028

Vietnam Meat - Market Assessment and Forecasts to 2028


Summary

The Vietnamese meat sector is expected to grow from VND251.2 trillion ($10.6 billion) in 2023 to VND302.4 trillion ($11.9 billion) by 2028, growing at a CAGR of 3.8%. In terms of volume, the sector is expected to grow from 1,970.3 million kg in 2023 to 2,008.2 million kg by 2028, growing at a CAGR of 0.4%. Fresh meat (counter) remains the leading category in both value and volume, while chilled raw packaged meat - processed is forecasted to achieve the fastest value growth, followed by frozen meat and ambient meat. Among distribution channels, food and drink specialists was the largest distribution channel. Key players driving the market include DANISH CROWN FOODS A/S, Vissan Co. Ltd, and St. Helen’s Meat Packers Limited.

Scope
  • Per capita consumption of meat in the Vietnam was higher than regional and global levels in 2023.
  • The per capita consumption of fresh meat (counter) was higher in the Vietnam compared to other meat categories in 2023
  • Food & drinks specialists was the leading distribution channel in the Vietnamese meat sector, with a value share of 73.7% in 2023
Reasons to Buy
  • Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
  • Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
  • Gain an understanding of the total competitive landscape based on detailed company share analysis to plan effective market positioning
  • Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
  • Analysis on key macro-economic indicators such as real GDP, nominal GDP, consumer price index, household consumption expenditure, population (by age group, gender, rural-urban split, and employed people and unemployment rate. It also includes economic summary of the country along with labor market and demographic trends.


Report Scope
Executive Summary
Market Environment
Value and Volume Share of Vietnam in the Global and Asia-Pacific Markets
Growth Analysis of Vietnam Compared to Other Leading Countries in the Asia-Pacific Market
PCC and PCE of Vietnam Compared to the Global and Asia-Pacific Markets
Sector Deep Dive
Vietnam Meat Sector Snapshot
Market Size Analysis
Cross-Category Comparison - Value Growth Analysis and Category Winners and Losers
Cross-Category Comparison - Volume Growth Analysis and Category Winners and Losers
Category Deep Dive
Per Capita Consumption Analysis by Category
Market Size Analysis - Category: Ambient Meat
Segment-level Analysis (In Value Terms) - Ambient Meat
Segment-level Analysis (In Volume Terms) - Ambient Meat
Market Size Analysis - Category: Chilled Raw Packaged Meat - Processed
Segment-level Analysis (In Value Terms) - Chilled Raw Packaged Meat - Processed
Segment-level Analysis (In Volume Terms) - Chilled Raw Packaged Meat - Processed
Market Size Analysis - Category: Chilled Raw Packaged Meat - Whole Cuts
Segment-level Analysis (In Value Terms) - Chilled Raw Packaged Meat - Whole Cuts
Segment-level Analysis (In Volume Terms) - Chilled Raw Packaged Meat - Whole Cuts
Market Size Analysis - Category: Cooked Meats - Counter
Market Size Analysis - Category: Cooked Meats - Packaged
Segment-level Analysis (In Value Terms) - Cooked Meats - Packaged
Segment-level Analysis (In Volume Terms) - Cooked Meats - Packaged
Market Size Analysis - Category: Fresh Meat (Counter)
Segment-level Analysis (In Value Terms) - Fresh Meat (Counter)
Segment-level Analysis (In Volume Terms) - Fresh Meat (Counter)
Market Size Analysis - Category: Frozen Meat
Segment-level Analysis (In Value Terms) - Frozen Meat
Segment-level Analysis (In Volume Terms) - Frozen Meat
Distribution Analysis
Channel Share Analysis
Competitive Environment
Leading Companies - Value and Volume Shares
Brand Share Analysis of Top Five Companies
Brand Share Analysis of Top Five Companies by Category
Private Label Share Analysis by Category
Growth of Private Labels Compared to Branded Products
Degree of Consolidation/Fragmentation by Category
Macroeconomic Analysis
GDP Growth and Inflation
Population Growth
Labor Market Trend
Economic Summary, Labor Market Trends, and Demographic Trends
Vietnam Risk Index (GCRI) 2024
Vietnam Risk Analysis - Compared to Global and Asia-Pacific Markets
Methodology
Definitions
Appendix
List of Tables
Leading value categories
Leading categories (volume), 2023
Cross-category comparison - by value (2018-28)
Cross-category comparison - by volume (2018-28)
Per capita consumption (by category), vietnam compared to asia-pacific and global levels (in units), 2023
Segment-level analysis (in value terms) - ambient meat
Segment-level analysis (in volume terms) - ambient meat
Segment-level analysis (in value terms) - chilled raw packaged meat - processed
Segment-level analysis (in volume terms) - chilled raw packaged meat - processed
Segment-level analysis (in value terms) - chilled raw packaged meat - whole cuts
Segment-level analysis (in volume terms) - chilled raw packaged meat - whole cuts
Segment-level analysis (in value terms) - cooked meats - packaged
Segment-level analysis (in volume terms) - cooked meats - packaged
Segment-level analysis (in value terms) - fresh meat (counter)
Segment-level analysis (in volume terms) - fresh meat (counter)
Segment-level analysis (in value terms) - fresh meat (counter)
Segment-level analysis (in volume terms) - fresh meat (counter)
Change in distribution share, 2018-2023
Top five companies share by brand (in value terms) in the meat sector, 2023
Brand shares of top five companies (in value terms) by category, 2023
Performance overview (score: 1-100)
Category data, by segment
Per capita consumption (in units), 2018-28
Per capita expenditure ($), 2018-28
Meat sales distribution in Vietnam - by category (VND million), 2023
Brand share (in value terms) in the meat sector, 2023
Brand share (in value terms) in the meat sector, by category, 2023
Real GDP and annual growth (%), 2018-28
Nominal GDP and annual growth (%), 2018-28
Consumer price inflation (%), 2018-28
Employed people and unemployment rate (%), 2018-28
Nominal household final consumption expenditure and annual growth (%), 2018-28
Population and annual growth (%), 2018-28
Population by age group (%)
Population by gender (%)
Population by rural-urban split (%)
List of Figures
Value and volume shares of Vietnam in the global and Asia-Pacific meat sector, 2023 -2028
Vietnam compared to the other top countries in terms of market share, growth, and the competitive landscape
PCC comparison - Vietnam, Asia-Pacific, and global, 2018-28
PCE comparison - Vietnam Asia-Pacific, and global, 2018-28
Market size and growth analysis by value and volume, meat sector, 2018-28
Cross-category comparison - value growth analysis and category winners and losers
Cross-category comparison - volume growth analysis and category winners and losers
Market size and growth analysis by value and volume, ambient meat category, 2018-28
Market size and growth analysis by value and volume, chilled raw packaged meat - processed, 2018-28
Market size and growth analysis by value and volume, chilled raw packaged meat - whole cuts category, 2018-28
Market size and growth analysis by value and volume, cooked meats - counter category, 2018-28
Market size and growth analysis by value and volume, cooked meats - packaged, category, 2018-28
Market size and growth analysis by value and volume, fresh meat (counter), category, 2018-28
Market size and growth analysis by value and volume, fresh meat (counter), category, 2018-28
Share of key distribution channels (in value terms) - meat, 2023
Key distribution channel share by category (in value terms), 2023
Leading companies (in value and volume terms) in the meat sector, 2023
Private label penetration by category (in value terms), 2023
Growth analysis, private label and brands, 2018-28
Category-wise consolidation/fragmentation (in value terms) - meat , 2023
Real GDP (VND billion) and annual growth (%)
Nominal GDP (VND billion) and annual growth (%)
Consumer price inflation (%)
Nominal household final consumption expenditure growth (%) in VND terms
Population (million) and annual growth (%)
Population by age group (%)
Population by gender (%)
Population by rural-urban split (%)
Employed people (million) and unemployment rate (%)
Economic summary, labor market trends, and demographic trends
Five lowest-risk nations in GCRI Q2 2024
Five highest-risk nations in GCRI Q2 2024
Vietnam’s performance in country risk analysis in comparison to Asia-pacific and the world
List of 108 countries analyzed to identify the high-potential countries in different regions

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