Vietnam Cigarettes - Market Assessment and Forecasts to 2028

Vietnam Cigarettes - Market Assessment and Forecasts to 2028

Summary

The Vietnamese cigarettes category accounted for a value share of 0.8% and 1.4%, respectively, in the global and Asia-Pacific markets in 2023. Per capita expenditure of cigarettes stood at $67.2 in 2023 in Vietnam, which was lower than the global level ($110) and regional ($113.7) levels. Smoking prevalence in Vietnam stood at 23% in 2023, with 45.8% men and 1% women categorized as smokers.

Key Highlights

  • Per capita expenditure of cigarettes was lower in Vietnam than the global and regional levels in 2023
  • Poland was the leading exporter of cigarettes to Vietnam
  • Vietnam exports the majority of its cigarettes to Nigeria
  • Tobacco specialists was the leading distribution channel in the cigarettes category in Vietnam
  • Vietnam National Tobacco Corporation was the leading company in the cigarettes category
Scope

This report brings together multiple data sources to provide a comprehensive overview of the cigarettes category in Vietnam, as part of GlobalData’s global coverage of the category. It includes analysis on the following -
     
  • Market Context: The report provides comparative analysis of the value shares of Vietnam in the Asia-Pacific and global cigarettes category. Additionally, the per capita expenditure of cigarettes in Vietnam is also compared with the Asia-Pacific and global levels.
  • Market Size and Structure : The report offers an overview of the growth at a category level and provides analysis for cigarettes by value, volume, and CAGR for the period 2018-28. The section also includes value analysis of segments, value and volume analysis of sub-segments segments under cigarettes category for the period 2018-28.
  • Production and Trade: It covers production, imports, and exports of the country in the cigarettes category.
  • Taxation and Prices: It covers taxation and prices in the country and effects in the cigarettes category.
  • Retail Distribution: It analyzes the leading distribution channels at category level in 2023. The consumer reports cover the following distribution channels: tobacco specialists, convenience stores, hypermarkets & supermarkets, cash & carries & warehouse clubs, department stores, and other general retailers.
  • Manufacturers and Brands: The report provides analysis on leading companies by category in 2023 and analyzes the market share.
  • Smoking Population: The report covers consumption of cigarettes by gender in Vietnam.
  • Operating Constraints: The report cover the impact of policies and regulation on cigarettes category in Vietnam.
  • Prospects and Forecasts: The report covers forecast analysis of categories in the cigarettes category.
  • Macroeconomic analysis: The report also provides an outlook on macroeconomic indicators in Vietnam, with a detailed summary of the economy, labor market, and demographics.
  • Time period: The report provides category value and volume data, including category level data for the period 2018-28. Distribution channel and company data is of 2023.
Reasons to Buy
  • Get a detailed understanding of consumption to align your sales and marketing efforts with the latest trends in the market. Identify the areas of growth and opportunities, which will aid effective marketing planning. The differing growth rates in regional product sales drive fundamental shifts in the market. This report provides detailed, authoritative data on these changes - prime intelligence for marketers. Understand the market dynamics and essential data to benchmark your position and identify where to compete.


Report scope
Introduction
Executive Summary
Market Context
Value growth analysis by region
PCC and PCE of the Vietnam compared to global and Asia-Pacific markets
Market Size and Structure
Market size analysis
Market size analysis - category: cigarettes
Segment analysis : cigarettes
Sub-segment analysis: cigarettes
Production and Trade
Production - cigarettes
Imports - cigarettes
Exports - cigarettes
Taxation and Pricing
Taxation - cigarettes
Retail prices - cigarettes (VND)
Retail Distribution
Channel share analysis - cigarettes
Manufacturers and Brands
Leading companies by volume share - cigarettes
Brand share analysis of top five companies - cigarettes
Smoking Population
Smoking population, by gender
Operating Constraints
Prospects and Forecasts
Cigarettes growth analysis
Macroeconomic Analysis
GDP growth and inflation
Population growth
Labor market trend
Economic summary, labor market trends and demographic trends
Vietnam risk index (GCRI) 2024
Vietnam risk analysis - compared to global and Asia-Pacific markets
Methodology
Definitions
Appendix
List of Tables
Leading categories (value), 2023
Fastest-growing segments (value), 2023
Leading companies by category (volume), 2023
Leading channel by category (volume), 2023
Leading value and volume categories
Cigarettes - value analysis by segment, 2018-28
Cigarettes- value analysis by sub-segment, 2018-28
Cigarettes - volume analysis by sub-segment, 2018-28
Cigarette production, 2000-22
Imports of cigarettes, 2021-23
Imports by country of origin, million pieces, 2021-23
Imports by country of origin, percentage share (%), 2021-23
Exports of cigarettes, 2021-23
Exports by country of destination, million pieces, 2021-23
Exports by country of destination, percentage share (%), 2021-23
Taxation - cigarettes
Retail prices - cigarettes (VND)
Change in distribution share in cigarettes, 2018-23
Brand volume shares of top five companies by category, 2023
Performance overview (score: 1-100)
Sector data, by category
Per capita consumption (pieces), 2018-28
Per capita expenditure ($), 2018-28
Cigarettes volume sales distribution in Vietnam, 2023
Brand volume share by category, 2023
Nominal GDP (VND billion) value and annual growth (%), 2020-28
Consumer price inflation (%), 2020-28
Employed people (million) and unemployment rate (%), 2020-28
Nominal household final consumption expenditure and annual growth (%), 2020-28
Population and annual growth (%), 2020-28
Population by age group (%)
Population by gender (%)
List of Figures
Value share of Vietnam in the global and Asia-Pacific cigarettes category, 2023-28
Per capita expenditure comparison - Vietnam, Asia-Pacific, and global, 2018-28
Market size and growth analysis by value, cigarettes category, 2018-28
Market size and growth analysis by value and volume, cigarettes category, 2018-28
Key distribution channels - cigarettes, in million pieces
Leading companies (in volume million pieces) in the cigarettes category, 2023
Percentages of adult smokers by gender, 2009-28
Cigarettes consumption, million pieces, 2018-28
Percentages of adult smokers by gender, 2008-28
Cigarettes consumption, million pieces, 2018-28
Real GDP (VND billion) and annual growth (%)
Nominal GDP (VND billion) and annual growth (%)
Consumer price inflation (%)
Nominal household final consumption expenditure growth (%) in VND terms
Population (million) and annual growth (%)
Population by age group (%)
Population by gender (%)
Population by rural-urban split (%)
Employed people (million) and unemployment rate (%)
Five lowest-risk nations in GCRI Q2 2024
Five highest-risk nations in GCRI Q2 2024
Vietnam’s performance in country risk analysis in comparison Asia-Pacific and world average

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