Vietnam Baby Food - Market Assessment and Forecasts to 2028

Vietnam Baby Food - Market Assessment and Forecasts to 2028


Summary

“Vietnam Baby Food Market Size and Share by Categories, Distribution and Forecast to 2028” is an analytical report by GlobalData which provides extensive and highly detailed current and future market trends in the Vietnamese market.

The number of live births in Vietnam declined by 1.9% during 2016-22, totaling 1.5 million in 2022. This resulted in a baby population of 4.7 million in 2022. The GDP of Vietnam grew by 7.4% in 2022, owing to recovery in economic activities, while consumer price inflation stood at 3.2%. Overall sales in value terms have increased in recent years with the sector registering a CAGR of 2.9% during 2016-22. In volume terms, sales increased in 2022 registering a marginal CAGR of 0.7% during 2016-22. Baby milks remained the largest category in value terms with over 80% of the baby food sector, followed by baby dry meals & cereals. Vinamilk and Abbott Laboratories were the top two companies in 2022. Hypermarkets & supermarkets was the leading distribution channel, accounting for over 65% of overall value sales in 2022. GlobalData estimates that the number of live births will decrease over the forecast period in Vietnam. The market for baby food in the country is expected to increase in value terms during 2022-28, registering a CAGR of 4.4%.

What else does this report offer?
  • Consumption data based upon a unique combination of industry research, fieldwork, market sizing work and our in-house expertise to offer extensive data about the trends and dynamics affecting the industry.
  • Detailed profile of the companies operating and new companies considering entry in the industry along with their key focus product sectors.
  • Market profile of the various product sectors with the key features & developments, segmentation, per capita trends and the various manufacturers & brands.
  • Overview of baby food retailing with a mention of the major retailers in the country along with the distribution channel.
  • Future projections considering various trends which are likely to affect the industry.
Scope
  • Value sales of the baby milks category increased from VND12.7 trillion ($576.7 million) in 2016 to VND14.8 trillion ($640.1 million) in 2022, registering a CAGR of 2.7%.
  • The baby cereals & dry meals category grew from VND2.1 trillion ($93.7 million) in 2016 to VND2.6 trillion ($113.2 million) in 2022, yielding a CAGR of 4.1%.
  • Value sales of the baby wet meals and other category increased from VND342.8 billion ($15.6 million) in 2016 to VND443.7 billion ($19.2 million) in 2022, at a CAGR of 4.4%.
  • During 2016-22, PCE on baby finger food grew by 25.1% in current price terms.
  • During 2016-22, PCE on baby drinks grew by 15.1% in current price terms.
Reasons to Buy
  • Evaluate important changes in consumer behavior and identify profitable markets and areas for product innovation.
  • Analyse current and forecast behavior trends in each category to identify the best opportunities to exploit.
  • Detailed understanding of consumption by individual product categories in order to align your sales and marketing efforts with the latest trends in the market.
  • Investigates which categories are performing the best and how this is changing market dynamics.


  • Executive Summary
  • Market Environment
    • Value and Volume Growth Analysis by Region
    • Growth Analysis of Vietnam Compared with Other Leading Countries in the Asia-Pacific Region
    • PCC and PCE of Vietnam Compared with Global and Asia-Pacific Markets
  • Background
    • Births - Live Birth Rates
    • Births - Population by Region
    • Births - Birth Rates by Region
    • The Consumer: Survey Insights
    • The Consumer
    • Sociodemographic Trends
    • Working Women
    • Working Women - Legislation
    • Breastfeeding Trends - Promotions
    • Breastfeeding Trends - Prevalence
    • Regulations
  • Overview
    • Vietnam Baby Food Sector Snapshot
    • Market Size Analysis
    • Manufacturer Shares
  • Category Analysis
    • Baby Milks
      • Market Size Analysis - Category: Baby Milks
      • Baby Milks: Category Trends
      • Baby Milks: Per Capita Trends
      • Baby Milks: Per Capita Trends by Age Group
      • Baby Milks: Segmentation
      • Baby Milks: Manufacturers & Brands
    • Baby Cereals & Dry Meals
      • Market Size Analysis - Category: Baby Cereals & Dry Meals
      • Baby Cereals & Dry Meals: Per Capita Trends
      • Baby Cereals & Dry Meals: Category Trends
      • Baby Cereals & Dry Meals: Segmentation
      • Baby Cereals & Dry Meals: Manufacturers & Brands
    • Baby Wet Meals & Other
      • Market Size Analysis - Category: Baby Wet Meals & Other
      • Baby Wet Meals & Other: Per Capita Trends
      • Baby Wet Meals & Other: Segmentation
      • Baby Wet Meals & Other: Manufacturers & Brands
    • Baby Finger Food
      • Market Size Analysis - Category: Baby Finger Food
      • Baby Finger Food: Per Capita Trends
      • Baby Finger Food: Segmentation
      • Baby Finger Food: Manufacturers & Brands
    • Baby Drinks
      • Market Size Analysis - Category: Baby Drinks
      • Baby Drinks: Per Capita Trends
      • Baby Drinks: Segmentation
      • Baby Drinks: Manufacturers & Brands
  • Production and Trade
    • Imports
    • Exports
  • Distribution
    • Channel Share Analysis
    • Baby Food Retailing
  • Economic Background
    • GDP Growth and Inflation
  • Prospects and Forecasts
    • Future Trends
  • Definitions
    • Definitions - Category
    • Definitions - Terminology
  • Appendix
    • Baby Population: A fall of 4.9% is expected during 2022-28
    • Sector Value: In 2022, the market’s value sales amounted to $777.9 million
    • Sector Value: In constant price terms, sales decreased by 0.5% during 2016-22
    • Sector Volume: Baby food consumption amounted to 38 million kg in 2022
    • PCE: Expenditure per baby aged 0-36 months stood at $166.6 in 2022
    • PCE: Spending on baby food, in real terms, decreased by 6.2% during 2016-22
    • PCC: Intake per baby aged 0-3 years stood at 8.1kg in 2022
    • Baby Milks: Growing-up milk accounted for 53.2% of volume sales in 2022
    • Value Forecasts: During 2022-28, the market’s overall value is set to increase by 19.5%
    • Value Forecasts: Value sales are set to total VND18,173.1 billion ($0.72 million) in 2028
    • Volume Forecasts: Baby food consumption will total 39.77 million kg in 2028
    • Per Capita Forecasts: PCE is expected to reach $209.3 per baby in 2028
    • Per Capita Forecasts: PCE is anticipated to increase by 6.1% during 2022-28
    • Per Capita Forecasts: Intake per baby aged 0-3 years is set to stand at 9kg in 2028
    • Exchange Rates (LCU per $)
    • Store Checks: GlobalData recorded 173 SKUs, the majority of which were baby milks
  • Methodology

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