Video Streaming - Thematic Intelligence

Video Streaming - Thematic Intelligence

Summary

According to GlobalData forecasts, the global market for subscription video on demand (SVoD), a video streaming service where viewers pay a monthly fee to access a library of content, was worth $103 billion in 2022. It will grow to $155 billion by 2027 at a compound annual growth rate (CAGR) of 8.5% between 2022 and 2027. By contrast, revenue from traditional pay TV services (which include cable TV, satellite TV, and terrestrial TV) will decline from $218 billion in 2022 to $194 billion by 2027.In 2022, global SVoD subscribers hit 1.5 billion, overtaking the number of pay TV subscribers, which fell to 1.4 billion, for the first time, according to GlobalData.

Key Highlights

The video streaming industry enjoyed strong growth during the pandemic but has since entered choppier waters. This is due to a post-pandemic shift in viewing habits, rising inflation in several markets, and so-called subscription fatigue (where consumers feel overwhelmed by the number of subscription services they manage). These factors led to Netflix losing subscribers for the first time in a decade in the first quarter of 2022.
The push for exclusivity on SVoD platforms has intensified the content wars, and video streaming companies spend eye-watering amounts on content. Disney, for instance, spent $33 billion in 2022 alone, which equates to over five times the BBC’s entire $6 billion budget. Streamers have begun to tighten their belts, but exclusive content remains a differentiator, and the industry remains under pressure to spend heavily to retain consumers.
Apple and Amazon do not separately report SVoD profits but are likely to be making losses, which they may be happy to tolerate to support their broader ecosystems. But their oversized content budgets are increasing financial pressure on TV broadcasters like ITV and pure play video streamers like Netflix.

Scope

• This report provides an overview of the video streaming theme.
• It identifies the key trends impacting growth of the theme over the next 12 to 24 months, split into three categories: technology trends, macroeconomic trends, and regulatory trends.
• It includes comprehensive industry analysis, including market size and growth forecasts for the global SVoD market and analysis of trends in patents and company filings.
• It contains details of M&A deals driven by the video streaming theme, and a timeline highlighting milestones in the development of video streaming.
• The detailed value chain is split into three main areas: content creation, content aggregation, distribution, and device.
• Also included are profiles of leading players in the video streaming theme, including Netflix, Amazon, Apple, Disney, and Tencent.

Reasons to Buy

• The video streaming industry is experiencing rapid growth and intensifying competition. Established media companies, technology giants, and content creators are investing in streaming platforms to capitalize on the growing market. Companies are vying for market share by offering compelling content libraries, unique features, and competitive pricing. This report is an indispensible guide to an important and much-discussed theme.