Vehicle Subscription Services

Vehicle Subscription Services

Summary

Vehicle subscription services (VSS) are a growing trend, as an alternative to owning or leasing a vehicle through purchase (cash or financing). While owning or leasing is still the primary form of vehicle ownership, affordability remains a roadblock for many consumers. High interest rates and previous supply disruptions have been pushing consumers to look at more flexible options. VSS can offer the advantages of owning a personal vehicle, without some of the disadvantages such as unknown costs, depreciation, vehicle boredom, and long-term commitment.

A new rival to car buying and leasing

Vehicle subscription services (VSS) are a growing trend, as an alternative to owning or leasing a vehicle through purchase (cash or financing). While owning or leasing is still the primary form of vehicle ownership, affordability remains a roadblock for many consumers. High interest rates and previous supply disruptions have been pushing consumers to look at more flexible options. VSS can offer the advantages of owning a personal vehicle, without some of the disadvantages such as unknown costs, depreciation, vehicle boredom, and long-term commitment.

The industry shift to electric cars

The automotive landscape is shifting towards greener vehicles, but electric vehicles (EVs) have seen a recent slowdown in demand. Part of the softening in EV interest is due to the premium for electric cars versus a combustion-engine equivalent, as well as a steep fall in residual values and fears that rapidly developing battery technology will lead to older EV obsolescence. Vehicle subscription services could provide a flexible, debt-free payment option for consumers looking to try EVs for a non-committal period.

Consumer habits are shifting from ownership to usership

A preference for on-demand services and all-inclusive monthly payments, particularly from millennial and Gen Z consumers, will drive vehicle usage away from traditional ownership methods and towards usage-based subscription models.

Scope

• This report provides an overview of the Vehicle Subscription Services theme. The detailed value chain comprises three layers: fleet, platform, contract. Leading and challenging vendors are identified across both segments.
• It identifies automotive challenges, such as ESG, CASE megatrends, geopolitics, labor shortages, cost efficiency, high inflation, and supply chain disruption, and an impact assessment of Vehicle Subscription Services on the automotive industry, addressing these challenges.
• Several case studies are included to analyze the multiple ways companies have responded to the impact of this theme’s growth and what they are doing to grow with this theme.

Reasons to Buy

• This report will help you to understand Vehicle Subscription Services and its impact on the automotive sector.
• Benchmark your company against your competitors and assess how automotive companies are utilizing Vehicle Subscription Services to drive revenues.
• Identify attractive investment targets by understanding which companies are most advanced in the themes that will determine future success in the automotive industry.
• Understand key industry challenges and where Vehicle Subscription Services use cases are most useful.
• Develop and design your corporate strategies through an in-house expert analysis of Vehicle Subscription Services by understanding the primary ways in which this theme is impacting the automotive industry.
• Position yourself for future success by investing in the right Vehicle Subscription Services.