United States (US) Baby Food Market Size and Share by Categories, Distribution and Forecast to 2028

United States (US) Baby Food Market Size and Share by Categories, Distribution and Forecast to 2028


Summary

“United States (US) Baby Food Market Size and Share by Categories, Distribution and Forecast to 2028” is an analytical report by GlobalData which provides extensive and highly detailed current and future market trends in the US market.

The number of live births in the US declined by 5.9% during 2016-22, reaching 3.7 million in 2022. This resulted in a baby population of 11 million in 2022. Similarly, both the crude birth rate and total fertility rates, have decreased. GDP of the US grew by 2.1% in 2022, while consumer price inflation stood at 8%. Overall growth in value terms has increased in recent years with the sector registering a CAGR of 3.6% during 2016-22. However, in volume terms, the sector contracted during 2016-22, at a negative CAGR of 0.7%. The volumes were significantly affected by Abbott Laboratories formula milk recall and the closure of its manufacturing facility in Sturgis. Baby milks remained by far the largest category in value terms with over 66.1% of the baby food sector, followed by wet meals & other. Nestlé, Mead Johnson (Reckitt Benckiser), and Abbott Laboratories were the top three companies in 2022. Hypermarkets & supermarkets was the leading distribution channel in the sector in 2022, accounting for over 65% of overall value sales. GlobalData estimates that the number of live births will increase over the forecast period in the US. Similarly, the market for baby food in the country is expected to increase in volume terms during 2022-28, at a CAGR of 2.4%.

What else does this report offer?
  • Consumption data based upon a unique combination of industry research, fieldwork, market sizing work and our in-house expertise to offer extensive data about the trends and dynamics affecting the industry.
  • Detailed profile of the companies operating and new companies considering entry in the industry along with their key focus product sectors.
  • Market profile of the various product sectors with the key features & developments, segmentation, per capita trends and the various manufacturers & brands.
  • Overview of baby food retailing with a mention of the major retailers in the country along with the distribution channel.
  • Future projections considering various trends which are likely to affect the industry.
Scope
  • Value sales of baby milks grew from $5 billion in 2016 to $6.1 billion in 2022, registering a CAGR of 3.4% during this period.
  • Baby cereals & dry meals volumes decreased from 12.2 million kg in 2016 to 11.98 million kg in 2022, at a negative CAGR of 0.3%.
  • Value sales of the baby wet meals & other category rose from $2.2 billion in 2016 to $2.8 billion in 2022, at a CAGR of 4.1%.
  • During 2016-22, PCC of baby finger food grew by 9.5%.
  • During 2016-22, PCC of baby drinks fell by 35.3%, totaling 1.2kg in 2022.
Reasons to Buy
  • Evaluate important changes in consumer behavior and identify profitable markets and areas for product innovation.
  • Analyse current and forecast behavior trends in each category to identify the best opportunities to exploit.
  • Detailed understanding of consumption by individual product categories in order to align your sales and marketing efforts with the latest trends in the market.
  • Investigates which categories are performing the best and how this is changing market dynamics.


  • Executive Summary
  • Market Environment
    • Value and Volume Growth Analysis by Region
    • Growth Analysis of the US Compared with Canada in North America
    • PCC and PCE of the US Compared with Global and North American Markets
  • Background
    • Births – Live Birth Rates
    • Births – Live Births by Region
    • The Consumer: Survey Insights
    • Sociodemographic Trends
    • Working Women
    • Working Women – Legislation
    • Regulations
    • Breastfeeding Trends – Promotion
    • Breastfeeding Trends – Prevalence
    • Breastfeeding Trends – Legislation
  • Overview
    • US Baby Food Sector Snapshot
    • Market Size Analysis
    • Manufacturer Shares
  • Category Analysis
    • Baby Milks
      • Market Size Analysis – Category: Baby Milks
      • Baby Milks: Category Trends
      • Baby Milks: Per Capita Trends
      • Baby Milks: Per Capita Trends by Age Group
      • Baby Milks: Segmentation
      • Baby Milks: Manufacturers & Brands
  • Baby Cereals & Dry Meals
    • Market Size Analysis – Category: Baby Cereals & Dry Meals
    • Baby Cereals & Dry Meals: Per Capita Trends
    • Baby Cereals & Dry Meals: Segmentation
    • Baby Cereals & Dry Meals: Manufacturers & Brands
  • Baby Wet Meals & Other
    • Market Size Analysis – Category: Baby Wet Meals & Other
    • Baby Wet Meals & Other: Per Capita Trends
    • Baby Wet Meals & Other: Segmentation
    • Baby Wet Meals & Other: Manufacturers & Brands
  • Baby Finger Food
    • Market Size Analysis – Category: Baby Finger Food
    • Baby Finger Food: Per Capita Trends
    • Baby Finger Food: Segmentation
    • Baby Finger Food: Manufacturers & Brands
  • Baby Drinks
    • Market Size Analysis – Category: Baby Drinks
    • Baby Drinks: Per Capita Trends
    • Baby Drinks: Segmentation
    • Baby Drinks: Manufacturers & Brands
  • Production and Trade
    • Imports
    • Exports
  • Distribution
    • Channel Share Analysis
    • Baby Food Retailing
  • Economic Background
    • GDP Growth and Inflation
  • Prospects and Forecasts
    • Future Trends
  • Definitions
    • Definitions – Category
    • Definitions – Terminology
  • Appendix
    • Baby Population: A growth of 7.1% is expected during 2022–28
    • Sector Value: In 2022, the market's value sales amounted to $9.3 billion
    • Sector Value: In constant price terms, sales increased by 1.4% during 2016–22
    • Sector Volume: Baby food consumption amounted to 399.59 million kg in 2022
    • PCE: Expenditure per baby aged 0–36 months stood at $844.4 in 2022
    • PCE: Spending in real terms increased by 9.9% during 2016-22
    • PCC: Intake per baby aged 0–3 years stood at 36.4kg in 2022
    • Baby Milks: First-stage milk accounted for 44.6% of volume sales in 2022
    • Value Forecasts: During 2022–28, the market's overall value is set to increase by 30.3%
    • Value Forecasts: Value sales are set to total $10.7 billion in 2028
    • Volume Forecasts: Baby food consumption will total 461.94 million kg in 2028
    • Per Capita Forecasts: PCE is forecast to reach $1,027.3 per baby in 2028
    • Per Capita Forecasts: PCE is anticipated to reach $907 in 2028
    • Per Capita Forecasts: Intake per baby aged 0–3 years is set to stand at 39.2kg in 2028
    • Store Checks: GlobalData recorded 225 SKUs, the majority of which were baby wet meals & other
  • Methodology

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