United Kingdom (UK) Valentine's Day 2024

United Kingdom (UK) Valentine's Day 2024

Summary

The UK Valentine's Day 2024 report forms part of GlobalData's Retail Occasions series, and offers a comprehensive insight into the consumer dynamics and spending habits of UK consumers for Valentine's Day. The report analyses the major players, the main trends, and consumer attitudes.

The proportion of UK consumers shopping for Valentine’s Day has declined this year, down on 2023. This has largely been driven by a muted interest in spending on retail, with the proportion of consumers spending on retail goods falling to just over 40%. This may be due to Valentine’s Day diminishing in significance, with over two-thirds of consumers agreeing that this occasion is important, up on 2023.

Scope

Shopper penetration, retail penetration and leisure penetration all decreased against 2023.
The proportion of Valentine's Day spending on retail decreased in 2024, as consumers focused on spending time with loved ones.
Quality was the most important factor in retailer selection for food & drink in 2024, with Marks & Spencer being the most popular choice with consumers switching from their usual retailer.
More consumers purchased from stores on high streets, town centres or in-town shopping centres this year, while the proportion of consumers purchasing online fell.

Reasons to Buy

Identify the key retailers used by consumers to purchase Valentine's Day products across various categories, and what drives consumers to shop with these retailers
Understand the most popular Valentine's Day categories shopped for by consumers in 2024
Understand which channels used by consumers are the most popular when shopping for Valentine's Day products