United Kingdom (UK) Toys and Games Market Size and Forecast by Categories, Key Trends, Revenue Share, Consumer Attitudes and Major Players to 2027

United Kingdom (UK) Toys and Games Market Size and Forecast by Categories, Key Trends, Revenue Share, Consumer Attitudes and Major Players to 2027

Summary

The UK toys & games report offers a comprehensive insight into the toys & games market in the UK, analysing the sector, the major players, the main trends, and consumer attitudes, as well as providing market forecasts out to 2027.

In 2022, the market declined 3.2% and the outlook in 2023 remains bleak, with the sector forecast to decrease by 0.4% this year. This is driven predominantly by the cost-of-living crisis deterring less essential spending, particularly among adults that purchase toys & games for themselves. While it will certainly be difficult for parents to limit toys & games purchases for their children, especially in the lead-up to Christmas and birthdays, we do expect that many will look to trade down to cheaper brands or retailers to save money, both value and volumes within the toys & games market are anticipated to be in decline in 2023.

Scope

• Toys & games market to decline -3.2% in 2023 as consumers cut back discretionary spend.
• Amazon remains the market leader in 2023, despite a decline in market share as online sales fall.
• Soft toys was the most popular category for toys & games purchases in 2023.

Reasons to Buy

• Using our five year forecasts to 2027, learn which subcategories in the toys & games market will be the fastest performing to enable focus and investment in these winning product areas.
• Understand how drivers of toys & games purchases, such as range, price and quality, vary in importance among different demographics in order to maximise sales potential.
• Use our in-depth analysis of the challenges faced by key retailers in the sector in order to understand how to steal shoppers and market share.