United Kingdom (UK) Summer Retail Market - Analyzing Trends, Consumer Attitudes, Occasions and Key Players

United Kingdom (UK) Summer Retail Market - Analyzing Trends, Consumer Attitudes, Occasions and Key Players

Summary

The Summer in the UK - 2023 report forms part of GlobalData's Retail Occasions series, and offers a comprehensive insight into the consumer dynamics and spending habits of British consumers on summer items. The report analyses the market, the major players, the main trends, and consumer attitudes.

Summer shopper penetration rises but fails to reach pre-pandemic levels.Consumers choose to buy with available funds, foregoing finance options this summer.Consumers staying at home this summer reigned in spending on general seasonal purchases.

Scope

• The proportion of consumers buying for summer this year has increased on 2022 in 2023.
• A greater number of consumers stated that they spent less on summer this year compared to last year. This has been driven by consumers opting to spend within their means this year, by making summer purchases out of their salary or savings.
• General summer purchasing was down on 2022, as consumers remaining in the UK were more mindful of spend amid the cost-of-living crisis

Reasons to Buy

• Use our in-depth consumer insight to learn which summer product categories are shopped the most by consumers and to ensure that product offers are catering to the needs and wants of customers.
• Understand what drives consumers to use a retailer for their purchases, such as convenience, value for money and delivery options in order to maximise sales potential.
• Use our average spend data to understand how much consumers are paying in each summer category.