United Kingdom (UK) Summer - Analyzing Market, Trends, Consumer Attitudes and Major Players, 2022 Update

United Kingdom (UK) Summer - Analyzing Market, Trends, Consumer Attitudes and Major Players, 2022 Update

Summary

United Kingdom (UK) Summer - Analyzing Market, Trends, Consumer Attitudes and Major Players, 2022 Update, report forms part of GlobalData's Retail Occasions series, and offers a comprehensive insight into the consumer dynamics and spending habits of British consumers on summer items. The report analyses the market, the major players, the main trends, and consumer attitudes.

Cost-of-living crisis impacts summer spend as consumers prioritise essential items

Discounts gained appeal this summer as consumers focused on price

Popularity of holidays return, but consumers are conscious of unnecessary spend

Scope

• With price inflation in the UK at 9.9% in August, consumers are cutting back to making savings wherever possible. Tough macroeconomic conditions have impacted consumer sentiment as more consumers stated that they felt slightly or significantly worse off this year compared to last year, up 22.9ppts on 2021.
• More consumers went on holiday abroad this year - up 13.5ppts on last year as the ease of travelling overseas improved this year with no need to test or isolate at most popular destinations.
• The discounters, Aldi and Lidl, have seen increasing appeal this summer, with retailer usage at Aldi and Lidl up compared to 2021

• Use our in-depth consumer insight to learn which summer product categories are shopped the most by consumers and to ensure that product offers are catering to the needs and wants of customers.
• Understand what drives consumers to use a retailer for their purchases, such as convenience, value for money and delivery options in order to maximise sales potential.
• Use our average spend data to understand how much consumers are paying in each summer category.