United Kingdom (UK) Protection Insurance - Critical Illness

United Kingdom (UK) Protection Insurance - Critical Illness

Summary

This report focuses on the UK’s standalone critical illness insurance market in the context of the wider protection space. It provides an in-depth assessment of the market, looking at current and historical market size with regards to changes in contracts and premiums. It examines how critical illness products are distributed and highlights key changes in the competitive landscape, as well as the propositions of the key players. The value of claims is also assessed. It provides forecasts of contracts and premiums to 2026, and discusses how the market, distribution, and products offered are likely to change in the future, as well as the reasons for these changes.

The number of standalone critical illness contracts rose by 14.7% to 64,200 and premiums increased by 6.8% to GBP24.2 million in 2021. The largest proportion of policy sales in 2021 were made via the restricted advice channel. To adapt to the shift in consumer perceptions towards digital channels, the sales process and the claims process will both need increased digital integration going forward. Consumer demand will also drive the expansion of digital services, since the COVID-19 pandemic has altered not only the way services are delivered but also how people engage with digital services. Meanwhile, the relevance and advantages of critical illness protection have been emphasized by the pandemic, which will contribute to growth going forward.

Scope

  • Legal & General (L&G) remains the leading provider of critical illness insurance. The top five providers accounted for 74.1% of the market.
  • Life insurers paid GBP1.1 billion in critical illness claims in 2021. Cancer was the most common reason for claims, while COVID-19-related claims made up 5.6% of the total.
  • The average claims payout increased by 1.0%, averaging GBP62,434 for 2021.
Reasons to Buy
  • Examine the size of the standalone critical illness market.
  • Identify the leading providers of critical illness insurance.
  • Learn about the short-term and longer-term implications of COVID-19 on the market.
  • Understand the influence of a variety of factors on market growth.


  • Executive summary
  • Critical success factors
  • Background: The Protection Market
    • The protection market experienced growth in 2021 following the COVID-19 contraction
    • Standalone critical illness increased its share of the protection market in 2021
    • The independent advice channel remains the largest as customers favor being fully advised
  • The Critical Illness Market
    • The standalone CI market experienced strong growth in 2021
    • Term assurance recovery created growth for the CI rider market
    • The number of standalone CI contracts sold via the restricted channel increased in 2021
    • CI accounts for a quarter of claims value in the protection market
    • CI accounted for the smallest proportion of COVID-19 claims
    • Cancer was responsible for the largest share of claims in 2021
  • Market Drivers
    • CI insurers cover a wide variety of conditions
    • Mortgage lending increased in 2021, leading to growth in the CI market
    • CI providers could benefit from the expansion of organ donation laws
    • There is potential to customize policies using genetic profiling
    • ABI minimum standards outline clear definitions on CI cover
    • The FCA’s Consumer Duty rules will encourage insurers to focus on customer needs
    • The push for greater innovation is focusing on agility and efficiency
    • Underwriting criteria has been loosened post-COVID-19
  • Product Launches and Innovation
    • Innovation around claims and underwriting focuses on faster solutions
    • COVID-19 has resulted in increased demand for digital GP services
    • Anorak boasts a fully automated life insurance advice platform
    • Aviva offers DigiCare+ app to life protection customers
    • Other product launches and innovations
  • Competitive Landscape
    • L&G remains the largest provider of CI cover
    • Company profiles: Legal & General
    • Company profile: Aviva
    • Company profile: Royal London
  • Forecasts
    • The standalone CI market will grow by over a third from 2021 to 2026f
    • The standalone CI market will record growth over the forecast period
    • The impact of COVID-19 is still being felt in the CI market
    • The NHS wants to make genome sequencing available as a standard treatment
  • Appendix

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