United Kingdom (UK) Protection Insurance - Critical Illness
Summary
This report focuses on the UK’s standalone critical illness insurance market in the context of the wider protection space. It provides an in-depth assessment of the market, looking at current and historical market size with regards to changes in contracts and premiums. It examines how critical illness products are distributed and highlights key changes in the competitive landscape, as well as the propositions of the key players. The value of claims is also assessed. It provides forecasts of contracts and premiums to 2026, and discusses how the market, distribution, and products offered are likely to change in the future, as well as the reasons for these changes.
The number of standalone critical illness contracts rose by 14.7% to 64,200 and premiums increased by 6.8% to GBP24.2 million in 2021. The largest proportion of policy sales in 2021 were made via the restricted advice channel. To adapt to the shift in consumer perceptions towards digital channels, the sales process and the claims process will both need increased digital integration going forward. Consumer demand will also drive the expansion of digital services, since the COVID-19 pandemic has altered not only the way services are delivered but also how people engage with digital services. Meanwhile, the relevance and advantages of critical illness protection have been emphasized by the pandemic, which will contribute to growth going forward.
Scope
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