United Kingdom (UK) Off to University - Analysing Buying Dynamics, Channel Usage, Spending and Retailer Selection

United Kingdom (UK) Off to University - Analysing Buying Dynamics, Channel Usage, Spending and Retailer Selection

Summary

The GlobalData Retail Off to University 2023 report forms part of the Retail Occasions series, and offers a comprehensive overview of the retail occasion of students starting and returning back to university, analysing the market, the major players, the main trends and consumer attitudes.

Scope

• Off to university shoppers are opting to shop in supermarkets for their off to uni items
• Over two thirds of consumers stated that they buy the cheapest items they can for university as price is their main concern
• The online channel has waned in usage among consumers for off to university shopping this year

Reasons to Buy

• Use our in-depth consumer insight to learn which off to university categories are shopped the most by consumers and ensure that product offerings are catering to the needs and wants of customers.
• Understand what drives consumers to use a retailer for their purchases, such as convenience, value for money and delivery options in order to maximise sales potential.
• Use our in-depth analysis to understand which retailers are leading in certain off to university categories.