United Kingdom (UK) Home Tools and Security Market Trends, Analysis, Consumer Dynamics and Spending Habits

United Kingdom (UK) Home Tools and Security Market Trends, Analysis, Consumer Dynamics and Spending Habits


Summary

The UK: Home Category Data, The Consumer - Tools & security 2023 report offers a comprehensive insight into consumer attitudes in the UK tools & security market. The report focuses on four key subcategories: overall tools & security, power tools, non-power tools and secruity products. Consumer data is based on our 2023 UK tools & security survey, using a panel of 2,000 nationally representative consumers.

Scope
  • B&Q is the most shopped at retailer for non-power tools
  • Amazon has the highest conversion rate across all tools & security products
  • Moving or improving is the main motivation for consumers to purchase from the tools & security category
Reasons to Buy
  • Identify the demographic profile of shoppers and average spend within each subcategory, allowing you to better target ranges.
  • Understand how drivers of purchase, such as range, price and quality, vary in importance among different demographics in order to maximise sales potential among target audiences.
  • Discover how channel usage for researching and purchasing is changing, to help target investment into growing areas.


Definitions
Consumer Penetration by Subcategory
Purchase motivation
Replacement cycle
Retailer Use
Retailer Profiles
Retailer Drivers
Retailer Improvements
Channel Use
Research Prior to Purchase
Category-specific Questions
Methodology & Contacts
List of Tables
Consumer Penetration by Product, 2023
Purchase Motivations, 2023
Retailer Conversion Rates, 2023
Retailers Purchased from by Subcategory (Top 5), 2023
Retailer Usage by Demographic, 2023
Drivers of Retailer Choice by Retailer, 2023
Retailer
List of Figures
Consumer Penetration, 2023
Consumer Penetration by Subcategory, 2023
Replacement Cycle, 2023
Retailers Visited & Purchased from, 2023
Retailer Profile - Amazon, 2023
Retailer Profile - B&Q, 2023
Retailer Profile - Screwfix, 2023
Retailer P

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