United Kingdom (UK) Home Personal Care Electricals Market Trends, Analysis, Consumer Dynamics and Spending Habits
Summary
The UK: Home Category Data, The Consumer - Personal care electircals 2023 report offers a comprehensive insight into consumer attitudes in the UK personal care electricals market. The report focuses on six key subcategories: overall personal care electricals, shavers, hairdryers, electric toothbrushes, hair styling, and beauty tools. Consumer data is based on our 2023 UK personal care electricals survey, using a panel of 2,000 nationally representative consumers.
Scope
- Amazon is the most shopped at retailer across all personal care electricals subcategories
- Replacement is the primary consumer purchase motivation for personal care electricals
- Price is the most important factor for consumers when purchasing personal care electricals
- Identify the demographic profile of shoppers and average spend within each subcategory, allowing you to better target ranges.
- Understand how drivers of purchase, such as range, price and quality, vary in importance among different demographics in order to maximise sales potential among target audiences.
- Discover how channel usage for researching and purchasing is changing, to help target investment into growing areas.
- Definitions
- Consumer Penetration by Subcategory
- Drivers of Purchase
- Replacement Cycle
- Retailer Use
- Retailer Profiles
- Retailer Drivers
- Retailer Improvements
- Brand Use
- Brand Drivers
- Channel Use
- Research Prior to Purchase
- Views Prior to Purchase
- Category-specific Questions
- Methodology & Contacts
- List of Tables
- Consumer Penetration by Product, 2023
- Purchase Motivations, 2023
- Retailer Conversion Rates, 2023
- Retailers Purchased from by Subcategory (Top 5), 2023
- Retailer Usage by Demographic, 2023
- Drivers of Retailer Choice by Retailer, 2023
- Retailer
- List of Figures
- Consumer Penetration, 2023
- Consumer Penetration by Subcategory, 2023
- Replacement Cycle, 2023
- Retailers Visited & Purchased from, 2023
- Retailer Profile - Amazon, 2023
- Retailer Profile - Boots, 2023
- Retailer Profile - Argos, 2023
- Retailer Pr
Research Assistance
Download our eBook: How to Succeed Using Market Research
Learn how to effectively navigate the market research process to help guide your organization on the journey to success.
Download eBook