United Kingdom (UK) Home Living Room Textiles Trends and Consumer Attitude - Analysing Buying Dynamics and Motivation, Channel Usage, Spending and Retailer Selection
Summary
United Kingdom (UK) Home Living Room Textiles Trends and Consumer Attitude - Analysing Buying Dynamics and Motivation, Channel Usage, Spending and Retailer Selection report offers a comprehensive insight into consumer attitudes in the UK living room textiles market. The report focuses on three key subcategories: cushions & cushion covers, sofa covers & throws, and beanbags. Consumer data is based on our 2022 UK living room textiles survey, using a panel of 2,000 nationally representative consumers.
Scope
- The North East has the highest penetration of people who purchased products in this category over the last year
- On average most living room textiles shoppers spent £10-£20 on a product within this category.
- Amazon is the retailer with the highest conversion rate.
- Identify the regional shopping habits of consumers within each subcategory, allowing you to better target ranges.
- Understand how spend varies based on each category within living room textiles: cushions & cushion covers, sofa covers & throws and beanbags.
- Discover how conversion rates differ between retailers, from those consumers who visited each retailer, and those who used the retailer for their living room textiles purchases.
- Definitions
- Consumer Penetration, 2022
- Consumer Penetration by Subcategory, 2022
- Consumer Penetration by Product, 2022
- Purchase Motivations, 2022
- Replacement Cycle, 2022
- Average Spend by Subcategory, 2022
- Retailers Visited & Purchased from, 2022
- Retailer Conversion Rates, 2022
- Retailers Purchased from by Subcategory (Top 5), 2022
- Amazon Shopper Profile, 2022
- Dunelm Shopper Profile, 2022
- IKEA Shopper Profile, 2022
- B&M Shopper Profile, 2022
- Primark Shopper Profile, 2022
- Retailer Usage by Demographic, 2022
- Drivers of Retailer Choice, 2022
- Drivers of Retailer Choice by Retailer, 2022
- Retailer Improvement Opportunities, 2022
- Retailer Improvement Opportunities by Retailer, 2022
- Shopper Research Process, 2022
- Shopper Research Process - Shopper Interaction With Staff, 2022
- Channel Usage when Researching, 2022
- Channel Usage when Purchasing, 2022
- Online Fulfilment Methods, 2022
- Shopper Views on Online Shopping for Living Room Textiles, 2022
- Satisfaction with Online Shopping for Living Room Textiles, 2022
- Views Prior to Purchase, 2022
- Factors of Importance, 2022
- Category-Specific Questions, 2022
- Methodology & Contacts
- List of Tables
- Consumer Penetration by Product, 2022
- Purchase Motivations, 2022
- Retailer Conversion Rates, 2022
- Retailers Purchased from by Subcategory (Top 5), 2022
- Retailer Usage by Demographic, 2022
- Drivers of Retailer Choice by Retailer, 2022
- Retailer Improvement Opportunities by Retailer, 2022
- List of Figures
- Consumer Penetration, 2022
- Consumer Penetration by Subcategory, 2022
- Replacement Cycle, 2022
- Average Spend by Subcategory, 2022
- Retailers Visited & Purchased from, 2022
- Amazon Shopper Profile, 2022
- Dunelm Shopper Profile, 2022
- IKEA Shopper Profile, 2022
- B&M Shopper Profile, 2022
- Primark Shopper Profile, 2022
- Drivers of Retailer Choice, 2022
- Retailer Improvement Opportunities, 2022
- Shopper Research Process, 2022
- Channel Usage when Researching, 2022
- Channel Usage when Purchasing, 2022
- Online Fulfilment Methods, 2022
- Shopper Views on Online Shopping for Living Room Textiles, 2022
- Satisfaction with Online Shopping for Living Room Textiles, 2022
- Views Prior to Purchase, 2022
- Factors of Importance, 2022
- Opinions on Living Room Textiles, 2022
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