United Kingdom (UK) Home Kitchen Textiles Trends and Consumer Attitude - Analysing Buying Dynamics and Motivation, Channel Usage, Spending and Retailer Selection
Summary
United Kingdom (UK) Home Kitchen Textiles Trends and Consumer Attitude - Analysing Buying Dynamics and Motivation, Channel Usage, Spending and Retailer Selection report offers a comprehensive insight into consumer attitudes in the UK kitchen textiles market. The report focuses on four key subcategories: kitchen towels, oven gloves, aprons, and tea cosies. Consumer data is based on our March 2022 UK kitchen textiles survey, using a panel of 2,000 nationally representative consumers.
Scope
- Tesco is the most shopped retailer for kitchen textiles
- Supermarkets the most popular store to purchase kitchen textiles from
- Price is the most important driver when selecting which retailer to purchase kitchen textiles products from
- Identify the demographic profile of shoppers and average spend within each subcategory, allowing you to better target ranges.
- Understand how drivers of purchase, such as range, price and quality, vary in importance among different demographics in order to maximise sales potential among target audiences.
- Discover how channel usage for researching and purchasing is changing, to help target investment into growing areas.
- Definitions
- Consumer Penetration by Subcategory
- Drivers of Purchase
- Spending
- Retailer Use
- Retailer Profiles
- Retailer Drivers
- Retailer Improvements
- Brand Use
- Brand Drivers
- Replacement Cycle
- Channel Use
- Research Prior to Purchase
- Category-specific Questions
- Methodology and Contacts
- List of Tables
- Consumer Penetration by Product, 2022
- Purchase Motivations, 2022
- Retailer Conversion Rates, 2022
- Retailers Purchased from by Subcategory (Top 5), 2022
- Retailer Usage by Demographic, 2022
- Drivers of Retailer Choice by Retailer, 2022
- Retailer Improvement Opportunities by Retailer, 2022
- List of Figures
- Consumer Penetration, 2022
- Consumer Penetration by Subcategory, 2022
- Replacement Cycle, 2022
- Average Spend by Subcategory, 2022
- Retailers Visited and Purchased from, 2022
- Retailer Profile - Tesco, 2022
- Retailer Profile - Amazon, 2022
- Retailer Profile - ASDA, 2022
- Retailer Profile - Dunelm, 2022
- Retailer Profile - BandM, 2022
- Retailer Usage by Demographic, 2022
- Drivers of Retailer Choice, 2022
- Retailer Improvement Opportunities, 2022
- Shopper Research Process, 2022
- Channel Usage when Researching, 2022
- Channel Usage when Purchasing, 2022
- Online Fulfilment Methods, 2022
- Shopper Views on Online Shopping for Outdoor Eating, 2022
- Satisfaction with Online Shopping for Outdoor Eating, 2022
- Views Prior to Purchase, 2022
- Factors of Importance, 2022
- Opinions on kitchen textiles, 2022
- Types of tea towels purchased, 2022
- Textures of tea towels purchased, 2022
- Tea towels bought individually or in sets, 2022
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