United Kingdom (UK) Home Kitchen Furniture Trends and Consumer Attitude - Analysing Buying Dynamics and Motivation, Channel Usage, Spending and Retailer Selection
Summary
United Kingdom (UK) Home Kitchen Furniture Trends and Consumer Attitude - Analysing Buying Dynamics and Motivation, Channel Usage, Spending and Retailer Selection report offers a comprehensive insight into consumer attitudes in the UK kitchen furniture market. The report focuses on five key subcategories: kitchen cabinets, worktops, sinks & taps, cupboard doors & accessories, and under counter lighting. Consumer data is based on our 2022 UK kitchen furniture survey, using a panel of 2,000 nationally representative consumers.
Scope
- B&Q is the most shopped retailer for kitchen furniture
- Home Delivery was the most popular choice for fulfilment of online orders
- Range is the most important driver when selecting which retailer to purchase kitchen furniture products from
- Identify the areas where consumers believe retailers could improve to better appeal to shoppers and build awareness of potential weaknesses.
- Understand how drivers of purchase, such as range, price and quality, vary in importance among different demographics to maximise sales potential among target audiences.
- Discover how consumers feel about online shopping when shopping for kitchen furniture, such as how easy and enjoyable they deem it to be, to help improve and develop online services.
- Definitions
- Consumer Penetration, 2022
- Consumer Penetration by Subcategory, 2022
- Consumer Penetration by Product, 2022
- Purchase Motivations, 2022
- Replacement Cycle, 2022
- Average Spend by Subcategory, 2022
- Retailers Visited & Purchased from, 2022
- Retailer Conversion Rates, 2022
- Retailers Purchased from by Subcategory (Top 5), 2022
- B&Q Shopper Profile, 2022
- Amazon Shopper Profile, 2022
- Screwfix Shopper Profile, 2022
- IKEA Shopper Profile, 2022
- Wickes Shopper Profile, 2022
- Retailer Usage by Demographic, 2022
- Drivers of Retailer Choice, 2022
- Drivers of Retailer Choice by Retailer, 2022
- Retailer Improvement Opportunities, 2022
- Retailer Improvement Opportunities by Retailer, 2022
- Shopper Research Process, 2022
- Shopper Research Process - Shopper Interaction With Staff, 2022
- Channel Usage when Researching, 2022
- Channel Usage when Purchasing, 2022
- Online Fulfilment Methods, 2022
- Shopper Views on Online Shopping for Kitchen Furniture, 2022
- Satisfaction with Online Shopping for Kitchen Furniture, 2022
- Views Prior to Purchase, 2022
- Factors of Importance, 2022
- Category-specific Questions, 2022
- Methodology & Contacts
- List of Tables
- Consumer Penetration by Product, 2022
- Purchase Motivations, 2022
- Retailer Conversion Rates, 2022
- Retailers Purchased from by Subcategory (Top 5), 2022
- Retailer Usage by Demographic, 2022
- Drivers of Retailer Choice by Retailer, 2022
- Retailer Improvement Opportunities by Retailer, 2022
- List of Figures
- Consumer Penetration, 2022
- Consumer Penetration by Subcategory, 2022
- Replacement Cycle, 2022
- Average Spend by Subcategory, 2022
- Retailers Visited & Purchased from, 2022
- B&Q Shopper Profile, 2022
- Amazon Shopper Profile, 2022
- Screwfix Shopper Profile, 2022
- IKEA Shopper Profile, 2022
- Wickes Shopper Profile, 2022
- Drivers of Retailer Choice, 2022
- Retailer Improvement Opportunities, 2022
- Shopper Research Process, 2022
- Channel Usage when Researching, 2022
- Channel Usage when Purchasing, 2022
- Online Fulfilment Methods, 2022
- Shopper Views on Online Shopping for Kitchen Furniture, 2022
- Satisfaction with Online Shopping for Kitchen Furniture, 2022
- Views Prior to Purchase, 2022
- Factors of Importance, 2022
- Opinions on Kitchen Furniture, 2022
- Preference of kitchen style, 2022
- Changes in kitchen preferences, 2022
- Changes in terms of size of kitchens, 2022
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