United Kingdom (UK) Home Heavyside DIY Market Trends, Analysis, Consumer Dynamics and Spending Habits
Summary
The UK: Home Category Data, The Consumer - Heavyside DIY 2023 report offers a comprehensive insight into consumer attitudes in the UK heavyside DIY market. The report focuses on seven key subcategories: plaster & plasterboard, materials, radiators & plumbing, roofing & guttering, cladding & damp proofing, doors & windows and tarpaulins. Consumer data is based on our 2023 UK heavyside DIY survey, using a panel of 2,000 nationally representative consumers.
Scope
- B&Q is the most shopped at retailer for plaster & plasterboard
- B&Q has the highest conversion rate across all heavyside DIY products
- Moving or improving is the main motivation for consumers to purchase from the heavyside DIY category
- Identify the demographic profile of shoppers and average spend within each subcategory, allowing you to better target ranges.
- Understand how drivers of purchase, such as range, price and quality, vary in importance among different demographics in order to maximise sales potential among target audiences.
- Discover how channel usage for researching and purchasing is changing, to help target investment into growing areas.
- Definitions
- Consumer Penetration by Subcategory
- Drivers of Purchase
- Replacement Cycle
- Retailer Use
- Retailer Profiles
- Retailer Drivers
- Retailer Improvements
- Channel Use
- Research Prior to Purchase
- Category-specific Questions
- Methodology & Contacts
- List of Tables
- Consumer Penetration by Product, 2023
- Purchase Motivations, 2023
- Retailer Conversion Rates, 2023
- Retailers Purchased from by Subcategory (Top 5), 2023
- Retailer Usage by Demographic, 2023
- Drivers of Retailer Choice by Retailer, 2023
- Retailer
- List of Figures
- Consumer Penetration, 2023
- Consumer Penetration by Subcategory, 2023
- Replacement Cycle, 2023
- Retailers Visited & Purchased from, 2023
- Retailer Profile - B&Q, 2023
- Retailer Profile - Wickes, 2023
- Retailer Profile - Screwfix, 2023
- Retailer P
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